Lori Weisenfeld is a highly experienced User Experience (UX) Director, strategist, content designer, and information architect with over two decades of expertise in creating intuitive and engaging digital products. She is passionate about human-centered design and excels at translating complex user needs and business goals into effective, accessible, and user-friendly solutions. Lori is known for her leadership in UX, her ability to mentor and grow design teams, and her strong advocacy for the importance of content in the overall user experience. She has a rich history of working with diverse clients, from startups to large corporations, helping them improve their digital presence and product usability. Lori is also a respected voice in the UX community, often speaking at conferences and sharing her insights on design, content strategy, and user research.
Lori Weisenfeld's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Frequently invited to speak at prominent industry conferences and events (e.g., IA Conference, UXPA, Content Strategy Forum) sharing her deep knowledge on UX strategy, content design, and information architecture, influencing and educating peers in the field.
Championed and implemented content-first approaches in UX design well before it became a mainstream practice, emphasizing the critical role of content in shaping user experience and product success.
Successfully built, managed, and mentored high-performing UX teams at various organizations, fostering a culture of collaboration, innovation, and user-centricity, leading to impactful product designs and improved team capabilities.
Delivered numerous successful UX projects for a wide range of clients across different industries, significantly improving user engagement, satisfaction, and conversion rates through thoughtful design and strategic content.
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Crown Awards is America's largest manufacturer and supplier of awards for all occasions. They offer a wide variety of trophies, medals, plaques, crystals, ribbons, and other recognition products. Known for their direct-from-factory prices, quick turnaround times, and extensive customization options, Crown Awards serves corporations, schools, sports leagues, and individuals.
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