Lori Kroeger is a distinguished leader in the technology industry, currently serving as the Executive Vice President and General Manager for AI and Applications at Salesforce. In this pivotal role, she spearheads the strategy, development, and go-to-market execution for Salesforce's core applications, including Sales Cloud, Service Cloud, and the Salesforce Platform, alongside its cutting-edge Artificial Intelligence initiatives powered by Einstein. With over two decades of experience in enterprise software, product management, and engineering leadership, Lori is recognized for her deep understanding of customer needs and her ability to translate complex technological capabilities into tangible business value. She is passionate about leveraging AI to transform how businesses connect with their customers, streamline operations, and drive growth. Prior to her current role, Lori held several key leadership positions within Salesforce, consistently driving innovation and market leadership.
Lori Kroeger's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As EVP & GM of AI and Applications, Lori Kroeger is at forefront of integrating Salesforce's Einstein AI capabilities across the Customer 360 Platform. This involves leading teams to develop and deploy AI-powered features that provide predictive insights, automation, and personalized experiences for Salesforce users worldwide, significantly enhancing productivity and customer engagement.
Oversees the product strategy and development for Salesforce's flagship products, including Sales Cloud and Service Cloud. Her leadership has been instrumental in maintaining their market-leading positions through continuous innovation, ensuring they meet the evolving demands of global businesses for CRM and customer service solutions.
Consistently advocates for a customer-first approach in product development, ensuring that Salesforce's applications are intuitive, effective, and directly address the core challenges faced by businesses. This focus has contributed to high customer satisfaction and adoption rates across the Salesforce ecosystem.
Plays a key role in enhancing the Salesforce Platform, enabling developers and partners to build and extend innovative applications. Her efforts contribute to the robustness and flexibility of the platform, fostering a vibrant ecosystem of custom solutions.
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Driven Brands Holdings Inc. is the largest automotive services company in North America, offering a comprehensive range of consumer and commercial automotive solutions. These include paint, collision, glass repair, vehicle maintenance, oil changes, and car wash services, operating under various well-known brands such as Maaco, Meineke Car Care Centers, Take 5 Oil Change, and CARSTAR. Their mission is to provide convenient, high-quality automotive care to keep vehicles running smoothly and looking their best.
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