Lori Irving
Irvine, California,United States
Find Lori Irving's Email
Find Lori Irving’s PhoneLori Irving's Overview
Lori Irving is a dynamic and results-oriented marketing executive with over 18 years of experience in crafting and executing impactful digital marketing strategies, brand development, and customer engagement initiatives for both B2B and B2C sectors. She possesses a deep understanding of market trends, data analytics, and emerging technologies, enabling her to build high-performing teams and drive significant revenue growth. Lori is recognized for her innovative approach to problem-solving, her ability to translate complex data into actionable insights, and her passion for creating authentic brand narratives that resonate with target audiences. She has a proven track record of successfully launching products, penetrating new markets, and enhancing brand visibility in competitive landscapes.
Professional Summary
Lori Irving's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Revitalization Lead
Spearheaded a global brand revitalization project for a Fortune 500 tech company, resulting in a 35% increase in brand recall and a 20% uplift in positive sentiment across key markets within 12 months.
Digital Transformation Initiative
Led a company-wide digital transformation initiative, integrating AI-powered marketing automation tools that improved lead generation efficiency by 40% and reduced customer acquisition costs by 15%.
Award for Marketing Innovation
Received the 'Innovator of the Year' award from the American Marketing Association for developing a groundbreaking interactive content campaign that significantly boosted user engagement and conversion rates.
Market Expansion into EMEA
Successfully planned and executed the market entry strategy for a new SaaS product into the EMEA region, exceeding first-year revenue targets by 25% and establishing a strong local presence.
Educational Background
California State University-Long Beach - College of Business
Buying Intent Signals for Lori Irving
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Balboa Insurance Group (Bank of America)Balboa Insurance Group was a provider of lender-placed and voluntary insurance products, primarily for residential mortgage and auto loans, including hazard insurance, flood insurance, and REO insurance. It became part of Bank of America through the acquisition of Countrywide Financial in 2008. In 2011, Bank of America sold Balboa Insurance Company and Balboa Reinsurance Company, core components of the Balboa Insurance Group, to QBE Insurance Group. Therefore, while historically associated with Bank of America, its primary operations are no longer directly managed by them under the Balboa name. The employee count reflects an estimate around the time of its sale by Bank of America.
Highperformr's free tools for company research
Find contact info
Get verified emails, phone numbers, and LinkedIn profile details
Find similar contacts
Discover contacts with similar roles, seniority, or companies
Perform deep contact research
Uncover insights like skills, work history, social links, and more
Discover, research and enrich contacts with Highperformr — Smarter, Faster
Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.
Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.
- Track signals like job change, promotion, and LinkedIn activity
- Enrich contacts with verified email, phone, and social data instantly
- Automate enrichment and updates with powerful workflows
- Sync enriched contact info directly into your CRM and tools
Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.
Thousands of companies, including, are just a search away.