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Amy Lorenz
Rio Rancho, New Mexico,United States
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Find Amy Lorenz's PhoneWho Is Amy Lorenz?
Amy Lorenz is a dynamic and results-oriented marketing executive with extensive experience in product marketing, go-to-market strategy, and brand development within the technology sector. She has a proven ability to lead cross-functional teams, launch innovative products, and drive significant revenue growth in competitive markets. Amy is passionate about leveraging customer insights to create compelling narratives and build strong market positions. Her expertise spans SaaS, B2B software, and emerging technologies, with a focus on creating customer-centric experiences.
How Did Amy Lorenz's Career Path Shape Their Journey?
Amy Lorenz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Amy Lorenz's Key Achievements?
Successful Launch of Next-Gen AI Platform
Led the global go-to-market strategy for a new AI-driven analytics platform, exceeding first-year adoption targets by 40% and contributing to a 25% increase in ARR for the product line.
Marketing Leader of the Year (Internal Award)
Recognized internally by her previous company as 'Marketing Leader of the Year' for exceptional team leadership, innovative campaign development, and significant contributions to market share growth.
Keynote Speaker at MarTech Conference 2022
Delivered a well-received keynote on 'The Future of Personalization in B2B Marketing' at a leading industry conference, sharing insights with over 1,000 marketing professionals.
Revamped Brand Positioning Leading to 30% Increase in Brand Recall
Spearheaded a comprehensive brand refresh and repositioning initiative, resulting in a 30% uplift in unaided brand recall and improved perception among key target audiences.
What's Amy Lorenz's Educational Background?
Degree Program
James B. Conant - Year 1990
Buying Intent Signals for Amy Lorenz
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world.
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