Lora Nimroozi is a dedicated and insightful Senior UX Researcher with a decade of experience in uncovering user needs and translating them into actionable design recommendations. She possesses a strong background in qualitative and quantitative research methodologies, usability testing, and journey mapping. Lora is passionate about creating human-centered products that are both intuitive and impactful. She excels in collaborative environments, working closely with designers, product managers, and engineers to advocate for the user and drive product innovation. Her work has spanned various industries, including e-commerce, healthcare technology, and SaaS platforms, consistently improving user satisfaction and business outcomes.
Lora Nimroozi's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led user research initiatives for a major e-commerce platform's checkout redesign, resulting in a 15% reduction in cart abandonment and a 10% increase in conversion rates.
Conducted extensive ethnographic studies and usability tests for a patient portal, leading to significant improvements in information accessibility and task completion rates for patients managing chronic conditions.
Presented key findings on 'Ethical Considerations in AI-driven User Research' at the international UX Insight Conference, sharing best practices with the wider UX community.
Established and led an internal mentorship program for junior UX researchers, fostering skill development and career growth within the organization.
Goldey-Beacom College - Year 1998
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Zions Bancorporation, N.A. is one of the nation's premier financial services companies, consisting of a collection of great banks and other financial services businesses in select Western and Southwestern U.S. markets. It operates through its banking divisions—Zions Bank, Amegy Bank, California Bank & Trust, National Bank of Arizona, Nevada State Bank, Vectra Bank Colorado, The Commerce Bank of Washington—offering a wide range of commercial, small business, and retail banking products and services, as well as wealth management.
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