Laura McDonough
Los Angeles Metropolitan Area,United States
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Laura McDonough is a results-oriented and innovative professional with over 15 years of experience in product management, digital marketing, and strategic growth, primarily within the technology sector. She is recognized for her expertise in developing and launching successful products, driving customer acquisition and engagement, and building high-performing teams. Laura is passionate about leveraging data-driven insights to inform strategy and create exceptional user experiences. She has a strong track record of leading cross-functional teams to deliver complex projects on time and within budget, significantly impacting business growth and market positioning.
Professional Summary
Laura McDonough's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market Strategy for Flagship SaaS Product
Developed and executed a comprehensive go-to-market strategy for a new enterprise SaaS solution, resulting in exceeding first-year revenue targets by 25% and acquiring over 500 new enterprise clients.
Global Marketing Campaign of the Year Award
Spearheaded a global digital marketing campaign that received an internal 'Campaign of the Year' award for achieving a 40% increase in qualified leads and a 15% improvement in conversion rates.
Keynote Speaker at Tech Innovators Summit 2022
Invited as a keynote speaker to share insights on 'The Future of AI in Personalization' to an audience of over 1,000 industry professionals, VCs, and tech enthusiasts.
Mentorship Program Lead
Established and led a company-wide mentorship program that successfully paired over 100 junior employees with senior leaders, fostering professional development and improving employee retention by 10%.
Educational Background
Buying Intent Signals for Laura McDonough
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company offers services through a network of thousands of retail financial centers, ATMs, and robust digital banking platforms, aiming to make financial lives better through the power of every connection.
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