Liz Marks
Pittsboro, North Carolina,United States
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Liz Marks is a dynamic and results-oriented professional with over 12 years of experience in digital marketing strategy and product management, primarily within the SaaS and e-commerce sectors. She possesses a strong track record of developing and executing innovative marketing campaigns that drive customer acquisition, engagement, and revenue growth. Liz is passionate about leveraging data analytics and user research to understand customer needs and translate them into compelling product features and effective go-to-market strategies. She is known for her collaborative leadership style, her ability to build and mentor high-performing teams, and her commitment to fostering a culture of continuous improvement and innovation. Liz thrives in fast-paced environments and is adept at navigating complex market landscapes to deliver tangible business outcomes.
Professional Summary
Liz Marks's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled User Base by 200% for Series B Startup
Developed and implemented a multi-channel digital marketing strategy (SEO, SEM, Content, Social) that resulted in a 200% growth in the active user base and a 150% increase in qualified leads within 18 months, contributing directly to securing Series C funding.
Launched Award-Winning Product Feature
Led the cross-functional team responsible for the ideation, development, and launch of a new AI-powered personalization feature, which received the 'Innovator of the Year' industry award and increased average user session time by 30%.
Exceeded Revenue Targets by 40% YoY
Consistently overachieved on annual revenue targets for three consecutive years by optimizing sales funnels, improving customer retention strategies, and identifying new market opportunities, resulting in an average of 40% year-over-year growth for her product line.
Speaker at MarTech Conference 2023
Invited to speak at the annual MarTech Summit on 'The Future of AI in Personalization,' sharing insights and case studies with an audience of over 500 industry professionals.
Educational Background
MBA, Customer and Product Management
UNC Kenan-Flagler Business School - Year 2003
BS, Agricultural and Applied Economics
Virginia Tech - Year 1992
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Company Overview
Advanced Environmental MonitoringAdvanced Environmental Monitoring (AEM) is a global leader in environmental monitoring solutions. It was formed through the strategic combination of several leading meteorological and hydrological technology companies, including Earth Networks, FTS Inc., OneRain Incorporated, and subsequently acquired Vaisala's 3TIER and LAMBDA LAMBRECHT. AEM provides comprehensive systems and services for monitoring weather, water, and air quality. Their technologies help governments, businesses, and communities to mitigate risks from severe weather, optimize operations, and make informed decisions based on precise environmental data. Key sectors served include aviation, energy, agriculture, transportation, and public safety.
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