Liz Welz
Alachua, Florida,United States
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Liz Welz is a highly accomplished and strategic executive with extensive experience in driving revenue growth and leading sales organizations within the digital media, advertising, and technology sectors. She currently serves as the Chief Revenue Officer at Roku, where she is responsible for overseeing the company's global advertising sales, ad platform strategy, and content partnerships. Prior to Roku, Liz held significant leadership positions, including SVP, Head of Americas Ad Sales & Global Accounts at Snap Inc., where she played a pivotal role in scaling the company's advertising business. Her career also includes impactful roles at Pandora, demonstrating a consistent track record of building high-performing teams and exceeding revenue targets in dynamic market environments. Liz is known for her expertise in ad tech, go-to-market strategy, and fostering strong client and partner relationships.
Professional Summary
Liz Welz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Revenue Officer at Roku
Appointed in 2023, leads Roku's global advertising sales, ad platform development, and content partnership strategies to drive revenue growth and market expansion for one of the leading TV streaming platforms.
Scaled Americas Advertising Business at Snap Inc.
As SVP, Head of Americas Ad Sales & Global Accounts (2016-2023), significantly grew Snap's advertising revenue and market share in the Americas by developing innovative ad solutions and leading large, high-performing sales teams.
Key Sales Leadership at Pandora
Held multiple Vice President of Sales roles at Pandora (2012-2016), contributing to the company's revenue success and expansion in the digital audio advertising space during a period of significant industry growth.
Established Leader in Digital Media Sales
Over two decades of experience building and leading successful sales teams, developing go-to-market strategies, and forging strong relationships with major advertisers and agencies in the rapidly evolving digital media landscape.
Champion for Diversity and Inclusion
Recognized for actively promoting diversity and inclusion within her teams and the broader advertising industry throughout her career.
Educational Background
Buying Intent Signals for Liz Welz
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Company Overview
VyStar Credit UnionVyStar Credit Union is a member-owned financial cooperative, headquartered in Jacksonville, Florida. Originally founded as Jax Navy Federal Credit Union for military and civil service members, it has since expanded its membership eligibility. VyStar offers a comprehensive range of financial services including savings and checking accounts, loans (mortgage, auto, personal), credit cards, investment services, and insurance products. As a credit union, its primary focus is on serving its members by providing competitive rates, lower fees, and community support, rather than generating profit for shareholders. It is one of the largest credit unions in the United States.
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