Liz Ludwig
San Francisco Bay Area,United States
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Liz Ludwig is a highly accomplished marketing executive, currently serving as the Chief Marketing Officer (CMO) at ServiceNow. With over 25 years of experience in the technology industry, she has a distinguished track record of building world-class brands, driving customer demand, and leading high-performing global marketing teams. Prior to ServiceNow, Liz was the CMO at Red Hat, where she was instrumental in elevating the company's brand and market presence, contributing significantly to its growth and successful acquisition by IBM. Her expertise encompasses a wide range of marketing disciplines, including brand strategy, digital marketing, product marketing, corporate communications, and field marketing. Liz is known for her customer-centric approach, her passion for innovation, and her ability to translate complex technology into compelling narratives that resonate with diverse audiences. She is a strong advocate for diversity and inclusion in the workplace.
Professional Summary
Liz Ludwig's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Chief Marketing Officer at ServiceNow
Appointed in September 2023, Liz Ludwig leads ServiceNow's global marketing organization, responsible for driving brand awareness, demand generation, and overall marketing strategy for the leading digital workflow company.
Former Chief Marketing Officer at Red Hat
Served as CMO at Red Hat, where she led global marketing efforts, significantly contributing to its brand leadership in open source solutions and through its historic acquisition by IBM. Under her leadership, Red Hat's marketing evolved to support its expanding portfolio and market reach.
Forbes World's Most Influential CMOs
Recognized multiple times on the Forbes World's Most Influential CMOs list, highlighting her significant impact on the marketing industry and her ability to drive business results through innovative marketing strategies.
Leadership in Brand Transformation
Successfully led major brand transformation and repositioning initiatives at multiple technology companies, enhancing market perception and driving business growth.
Champion for Customer-Centric Marketing
Known for deeply understanding customer needs and building marketing strategies that foster strong customer relationships and loyalty, ensuring the voice of the customer is central to business decisions.
Educational Background
BS, Engineering
University of Colorado Boulder - Year 1992
Marketing
Northwestern University - Kellogg School of Management - Year 2009
MBA, Marketing
University of San Francisco School of Management - Year 1998
Seaholm High School - Year 1989
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Company Overview
TakesTakes is a platform designed to empower creators by enabling them to host interactive live video experiences such as Q&As, workshops, and virtual meet-and-greets. It provides tools for monetization through ticket sales or tips and aims to foster deeper connections between creators and their communities by offering more engaging and personal interactions than traditional social media.
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