Liz Asher
New York, New York,United States
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Liz Asher is a highly experienced Senior Content Strategist and UX Writer with over fifteen years of expertise in crafting compelling, user-centric content for digital platforms. She specializes in translating complex technical concepts into clear, accessible language that enhances user experience and drives engagement. Liz has a proven track record of developing and implementing successful content strategies for SaaS companies, e-commerce platforms, and technology startups, focusing on brand voice consistency, SEO optimization, and conversion rate improvement. She is passionate about the intersection of language, design, and technology, and believes in the power of words to create intuitive and effective digital products.
Professional Summary
Liz Asher's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Content Overhaul for FinTech Platform 'CoreBalance'
Spearheaded the complete content redesign for 'CoreBalance,' a leading FinTech SaaS platform, resulting in a 30% increase in user engagement metrics and a 20% reduction in customer support inquiries related to UI navigation within 6 months.
Developed Award-Winning Content Style Guide for 'Innovate Solutions Inc.'
Authored and implemented a comprehensive, multi-language content style guide for 'Innovate Solutions Inc.', which was adopted company-wide and contributed to the 'Best Brand Voice Consistency' award at the 2022 Tech Marketing Awards.
Keynote Speaker at 'Digital Content Futures 2023'
Delivered a keynote address on 'The Role of AI in Ethical Content Creation' at the 'Digital Content Futures 2023' conference, sharing insights with over 500 industry professionals.
Published 'The Empathetic Interface: Writing for Users'
Authored a popular guide on UX writing principles, 'The Empathetic Interface: Writing for Users,' which has been adopted as recommended reading in several digital design courses and has sold over 10,000 copies.
Educational Background
Bachelor of Arts (B.A.), Communication and Media Studies
University of Maryland - Year 2010
Montclair High School
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Company Overview
PerionPerion Network Ltd. is a global advertising technology company that delivers synergistic advertising solutions across all major channels of digital advertising – including search, social, display, video, and CTV. Perion's AI-driven platform, intelligent HUB (iHUB), connects advertisers and publishers, providing comprehensive solutions to enhance brand engagement and maximize publisher monetization.
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