Lisa Popovici
New York, New York,United States
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Lisa Popovici is an accomplished entrepreneur and marketing strategist, recognized prominently as the co-founder and former CEO/CMO of Cartloop, an innovative conversational SMS marketing platform designed for e-commerce brands. Under her leadership, Cartloop empowered numerous Shopify stores to recover abandoned carts and enhance customer engagement through personalized, human-centric text message conversations. Lisa's expertise lies in SaaS, e-commerce growth, customer experience, and digital marketing. She successfully scaled Cartloop, leading to its acquisition by ActiveCampaign in 2022. She is passionate about building products that drive genuine customer relationships and business growth.
Professional Summary
Lisa Popovici's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Forbes 30 Under 30 Europe - Retail & Ecommerce (2021)
Recognized for her significant contributions to the retail and e-commerce landscape through the innovative solutions provided by Cartloop.
Co-founder & CEO/CMO of Cartloop
Successfully built and scaled Cartloop, an SMS marketing platform, helping e-commerce businesses significantly increase revenue and customer lifetime value.
Successful Acquisition of Cartloop by ActiveCampaign
Led Cartloop to a successful acquisition by ActiveCampaign, a leader in customer experience automation, marking a major milestone in her entrepreneurial journey.
Thought Leader in Conversational Commerce
Established as an influential voice in e-commerce, SMS marketing, and customer engagement, often sharing insights on industry best practices and future trends.
Educational Background
Bachelor's degree, Mathematics and Computer Science
National College Emanuil Gojdu, Oradea - Year 2009
Startup School
Y Combinator - Year 2019
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Company Overview
Siena AISiena AI is an autonomous customer service platform designed to automate and enhance customer interactions. It uses generative AI to understand customer intent, provide empathetic responses, and resolve inquiries across various channels like chat, email, and messaging. The platform aims to handle a significant portion of customer conversations, freeing up human agents to focus on more complex or sensitive issues, thereby improving efficiency and customer satisfaction.
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