Lisa Russell is a results-driven Marketing Director with 15 years of comprehensive experience in digital marketing strategy, brand development, and campaign management across B2B and B2C sectors. Currently based in Austin, Texas, Lisa has a strong track record of leveraging data analytics and market insights to build high-impact marketing programs that enhance brand visibility, drive customer acquisition, and accelerate revenue growth. She is adept at leading cross-functional teams, fostering collaborative environments, and navigating a fast-paced, evolving digital landscape. Lisa is passionate about storytelling, customer-centric approaches, and leveraging innovative technologies to create memorable brand experiences.
Lisa Russell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully orchestrated and launched a global brand awareness campaign across 12 countries, resulting in a 35% increase in brand recall and a 20% uplift in qualified leads within the first six months.
Spearheaded a digital transformation project for a major e-commerce platform, implementing a new MarTech stack and data analytics framework that improved customer journey personalization and increased conversion rates by 25%.
Led and mentored a marketing team that was awarded 'Marketing Team of the Year' for outstanding performance in exceeding annual growth targets and innovative campaign execution.
Invited speaker at the Digital Marketing World Forum (DMWF) Global, presenting on 'The Future of AI in Personalized Marketing' to an audience of industry leaders.
National Technological University
University at Buffalo
University at Albany
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Slalom is a global modern consulting firm focused on strategy, technology, and business transformation. They help companies dream bigger, move faster, and build better tomorrows for all. Slalom partners with companies to push the boundaries of what's possible, collaborating to develop and implement innovative solutions that drive meaningful impact for their clients and their customers. Their services span across industries, offering expertise in areas like cloud, data & analytics, customer experience, and organizational effectiveness.
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