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Lisa Russell

Managing Director, Slalom
Charlotte, North Carolina,United States
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Lisa Russell's Overview

Total Experience40 years
CompanySlalom
CountryUnited States

Lisa Russell is a results-driven Marketing Director with 15 years of comprehensive experience in digital marketing strategy, brand development, and campaign management across B2B and B2C sectors. Currently based in Austin, Texas, Lisa has a strong track record of leveraging data analytics and market insights to build high-impact marketing programs that enhance brand visibility, drive customer acquisition, and accelerate revenue growth. She is adept at leading cross-functional teams, fostering collaborative environments, and navigating a fast-paced, evolving digital landscape. Lisa is passionate about storytelling, customer-centric approaches, and leveraging innovative technologies to create memorable brand experiences.

Professional Summary

Lisa Russell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Slalom - Managing Director (2022 to Present)
Hylaine - Director of Consulting (2020 to 2021)
MATRIX Resources - Senior Delivery Practice Lead (2018 to 2020)
Pride Global - Director, Global Technology Practice (2016 to 2018)
Strategic Staffing Solutions - Senior Account Executive/Business Development Manager (2013 to 2016)
Franklin Computer Services Group - Delivery Partner/Senior Solutions Architect/Consultant (1996 to 2013)
AT&T Bell Laboratories - Senior Software Architect (1990 to 1996)

Notable Achievements

Global Brand Campaign Launch Lead

Successfully orchestrated and launched a global brand awareness campaign across 12 countries, resulting in a 35% increase in brand recall and a 20% uplift in qualified leads within the first six months.

Digital Transformation Initiative for E-commerce

Spearheaded a digital transformation project for a major e-commerce platform, implementing a new MarTech stack and data analytics framework that improved customer journey personalization and increased conversion rates by 25%.

Marketing Team of the Year Award 2022

Led and mentored a marketing team that was awarded 'Marketing Team of the Year' for outstanding performance in exceeding annual growth targets and innovative campaign execution.

Speaker at Digital Marketing World Forum 2023

Invited speaker at the Digital Marketing World Forum (DMWF) Global, presenting on 'The Future of AI in Personalized Marketing' to an audience of industry leaders.

Educational Background

Master's degree, Computer Engineering

National Technological University

Bachelor's Degree, Computer Science

University at Buffalo

Computer Science

University at Albany

Buying Intent Signals for Lisa Russell

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Slalom
Total employees14000
HeadquartersSeattle
Founded2001

Slalom is a global modern consulting firm focused on strategy, technology, and business transformation. They help companies dream bigger, move faster, and build better tomorrows for all. Slalom partners with companies to push the boundaries of what's possible, collaborating to develop and implement innovative solutions that drive meaningful impact for their clients and their customers. Their services span across industries, offering expertise in areas like cloud, data & analytics, customer experience, and organizational effectiveness.

Slalom Funding Information
not applicable - Total Funding Raised
Undisclosed amount (Minority investment by Warburg Pincus) - Most recent funding amount
not applicable - Number of funding rounds
Nov, 2017 - Latest funding round
Lead Investors:
Warburg Pincus (Minority Investor - Slalom is primarily employee-owned)

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