Lisa Zimbeck
Minneapolis, Minnesota,United States
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Lisa Zimbeck is the Chief Marketing Officer (CMO) at Workday, a leading provider of enterprise cloud applications for finance and human resources. In her role, Lisa is responsible for leading Workday's global marketing organization, overseeing brand strategy, corporate marketing, product marketing, demand generation, digital marketing, and customer advocacy. With over two decades of experience in technology marketing, she has a strong track record of building high-performing teams, scaling global marketing functions, and driving significant business growth. Before becoming CMO, Lisa held several senior marketing leadership positions at Workday, progressively increasing her responsibilities. Prior to Workday, she spent over a decade at Salesforce in various marketing leadership roles, contributing to their substantial growth. Lisa is known for her customer-centric approach, her expertise in SaaS marketing, and her ability to translate complex technology into compelling value propositions.
Professional Summary
Lisa Zimbeck's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Appointment as Chief Marketing Officer at Workday
Appointed as CMO of Workday in October 2023, taking responsibility for the company's global marketing strategy and execution during a period of continued growth and innovation.
Leadership in Global Marketing Expansion
Successfully led and scaled global marketing teams and initiatives at both Workday and Salesforce, contributing to significant revenue growth and market share expansion in the enterprise software sector.
Driving Brand and Demand Generation
Instrumental in shaping and executing strategies that have enhanced brand recognition and driven substantial demand generation for leading SaaS products.
Building High-Performance Marketing Teams
Recognized for her ability to build, mentor, and lead high-performance marketing organizations, fostering a culture of innovation and excellence.
Educational Background
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Company Overview
TruStone Financial Federal Credit UnionTruStone Financial Federal Credit Union is a member-owned financial institution committed to improving the financial well-being of its members. It offers a comprehensive range of personal and business banking products, including savings and checking accounts, loans (auto, mortgage, personal), credit cards, and investment services. TruStone primarily serves communities in Minnesota and Wisconsin, focusing on providing competitive rates, personalized member service, and financial education resources.
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