Lisa Whitehurst
Plano, Texas,United States
Find Lisa Whitehurst's Email
Find Lisa Whitehurst’s PhoneLisa Whitehurst's Overview
Lisa Whitehurst is a highly accomplished and results-oriented marketing executive with over 25 years of experience, primarily in the B2B SaaS and technology sectors. She is renowned for her strategic leadership in driving global marketing initiatives, building high-performance teams, and significantly contributing to revenue growth and market expansion. Lisa has a strong track record in areas such as go-to-market strategy, brand development, demand generation, product marketing, and corporate communications. Her most notable recent role was as Chief Marketing Officer (CMO) at Workfront, where she played a pivotal role in the company's growth and its eventual $1.5 billion acquisition by Adobe. She is recognized for her ability to translate complex technological capabilities into compelling value propositions that resonate with customers and drive business success.
Professional Summary
Lisa Whitehurst's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Leadership in Workfront's Acquisition by Adobe
As CMO of Workfront, Lisa Whitehurst was instrumental in shaping the company's market positioning and growth trajectory, which were key factors in its successful $1.5 billion acquisition by Adobe in December 2020. Her marketing leadership significantly enhanced Workfront's brand value and market presence.
Driving Significant Revenue and Market Share Growth
Throughout her tenure at Workfront and previous roles, Lisa consistently developed and executed marketing strategies that led to substantial increases in revenue, customer acquisition, and market share in competitive enterprise software markets.
Building and Scaling High-Performance Marketing Teams
Known for her exceptional leadership, Lisa has a proven ability to recruit, develop, and mentor world-class global marketing organizations capable of executing complex strategies and achieving ambitious business objectives.
Industry Recognition and Thought Leadership
Recognized multiple times as an influential marketing leader in the technology industry. For example, she was named one of the 'Top 50 Women in Revenue' by a notable industry organization, highlighting her impact on revenue growth and marketing excellence.
Successful Go-to-Market Strategy Execution
Expertly crafted and implemented comprehensive go-to-market strategies for new products and services, effectively targeting key demographics and accelerating market adoption for various technology solutions.
Educational Background
Buying Intent Signals for Lisa Whitehurst
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients and communities to the resources they need to be successful.
Highperformr's free tools for company research
Find contact info
Get verified emails, phone numbers, and LinkedIn profile details
Find similar contacts
Discover contacts with similar roles, seniority, or companies
Perform deep contact research
Uncover insights like skills, work history, social links, and more
Discover, research and enrich contacts with Highperformr — Smarter, Faster
Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.
Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.
- Track signals like job change, promotion, and LinkedIn activity
- Enrich contacts with verified email, phone, and social data instantly
- Automate enrichment and updates with powerful workflows
- Sync enriched contact info directly into your CRM and tools
Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.
Thousands of companies, including, are just a search away.