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Lisa Santiago

Virtual Executive Administrator, Focal Point
Lexington, Kentucky,United States
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Lisa Santiago's Overview

Total Experience0 years
CompanyFocal Point
CountryUnited States

Lisa Santiago is an accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS products and agile methodologies. She has a strong background in market research, user-centric design, and cross-functional team leadership. Lisa is passionate about building innovative solutions that solve real-world problems and drive business growth. She excels at translating complex technical concepts into clear product roadmaps and fostering collaborative environments to deliver high-quality products on time and within budget. Her expertise includes go-to-market strategy, A/B testing, and data-driven decision-making.

Professional Summary

Lisa Santiago's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Focal Point - Virtual Executive Administrator (2025 to Present)

Notable Achievements

Launched Flagship SaaS Product

Led the end-to-end development and launch of a new B2B SaaS platform, acquiring 10,000+ users and achieving $2M ARR within the first year.

Increased User Engagement by 40%

Redesigned the user onboarding flow for a key mobile application, resulting in a 40% increase in daily active users and a 25% reduction in churn.

Product Innovation Award 2022

Received the company's annual 'Product Innovation Award' for conceptualizing and spearheading a feature that significantly improved customer satisfaction scores.

Speaker at Tech Product Conference

Invited to speak at 'ProductCon Austin 2023' on the topic of 'Leveraging AI for Personalized User Experiences in SaaS'.

Educational Background

Buying Intent Signals for Lisa Santiago

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Focal Point
Total employees350
HeadquartersTampa
Founded2005

Focal Point was a prominent data risk management and cybersecurity consulting firm dedicated to helping organizations protect their sensitive data and manage cyber threats. They offered a range of services including identity and access management, cyber defense, IT risk and compliance advisory, and cyber skills development. In 2021, Focal Point was acquired by CDW Corporation to significantly enhance CDW's security solutions and services capabilities, particularly in security consulting, advisory, and managed services.

Focal Point Funding Information
$30M - Total Funding Raised
$30M - Most recent funding amount
1 - Number of funding rounds
26 Feb, 2014 - Latest funding round
Lead Investors:
Norwest Equity Partners
Cohesive Capital Partners

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