Lisa Ginsel
Greater Houston,United States
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Lisa Ginsel is a highly accomplished User Experience (UX) Director with over 15 years of experience in crafting intuitive and impactful digital products for global audiences. She possesses a deep understanding of user-centered design principles, research methodologies, and product strategy. Lisa has a proven ability to lead and mentor cross-functional teams, translating complex user needs and business requirements into elegant and effective design solutions. Her work spans across various sectors including SaaS, e-commerce, and mobile applications, consistently driving user engagement and business growth. Lisa is passionate about inclusive design and leveraging technology to create meaningful user experiences.
Professional Summary
Lisa Ginsel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Flagship SaaS Product
Led the end-to-end redesign of a major SaaS platform, resulting in a 40% improvement in task completion rates and a 25% increase in overall user satisfaction scores within the first six months post-launch.
Global UX Research Initiative Lead
Spearheaded a global user research initiative across 8 countries to identify key pain points and opportunities, directly influencing the product roadmap for the next two years and leading to the development of three new highly-adopted features.
Keynote Speaker at UX Berlin Conference 2022
Delivered a keynote presentation on 'The Future of Ethical AI in UX Design,' sharing insights and best practices with over 500 industry professionals.
Establishment of a Company-Wide Design System
Championed and implemented a comprehensive design system that streamlined the design and development workflow, reducing inconsistencies and improving product development velocity by 30%.
Educational Background
Masters of Business Administration in Finance
Sam Houston State University - Year 1995
Bachelor of Business Administration in Management
Sam Houston State University - Year 1991
Huntsville High School
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Company Overview
Cadence BankCadence Bank is a regional financial holding company providing a broad range of banking and financial services to commercial and consumer clients. With a strong presence primarily in the Southern and Southwestern United States, it offers services including commercial and business banking, treasury management, specialized lending, commercial real estate, foreign exchange, wealth management, investment and trust services, retail banking, mortgage lending, and electronic banking services. The current Cadence Bank is the result of a merger between BancorpSouth Bank (founded 1876) and the legacy Cadence Bank, N.A. (itself with roots back to 1887), which completed in October 2021. The bank emphasizes community involvement and personalized customer service.
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