Lisa Blanco
New Castle, Delaware,United States
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Lisa Blanco is a dynamic and results-oriented Senior Marketing Manager with 12 years of comprehensive experience in crafting and executing impactful marketing strategies that significantly boost brand presence and market penetration. She has a proven track record in digital marketing, B2B and B2C content creation, go-to-market strategy, and data-driven campaign optimization. Lisa is deeply passionate about understanding consumer psychology and leveraging emerging technologies to create engaging brand narratives and superior customer experiences. Renowned for her collaborative leadership and adeptness at mentoring high-performing teams, she excels in fast-paced environments and is committed to driving sustainable growth and innovation.
Professional Summary
Lisa Blanco's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Product Launch Excellence
Successfully led the global marketing launch for a flagship SaaS product, exceeding initial sales targets by 35% within the first quarter and achieving a 50% increase in market share in key regions within the first year through a targeted multi-channel campaign.
Digital Transformation Initiative Lead
Pioneered and managed a digital transformation project that integrated AI-powered analytics into marketing workflows, resulting in a 20% improvement in campaign ROI and a 30% reduction in customer acquisition costs.
Industry Thought Leadership Development
Developed and executed a content strategy that positioned the company as a thought leader in its niche, increasing organic website traffic by 70% and securing speaking engagements at three major industry conferences for key executives.
Educational Background
Bachelor of Business Administration (BBA), Business Administration and Management, General
Wesley College, Delaware - Year 2008
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. It aims to make financial lives better through the power of every connection.
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