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Lisa Allen

Event Director, Endeavor Business Media
Carrollton, Texas,United States
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Lisa Allen's Overview

Total Experience34 years
CompanyEndeavor Business Media
CountryUnited States

Lisa Allen is a seasoned Senior UX Researcher with over 12 years of experience dedicated to understanding user needs and translating them into actionable insights that drive product strategy and design. Based in Austin, TX, Lisa excels in a mixed-methods approach, adeptly combining qualitative techniques like in-depth interviews, usability testing, and ethnographic studies with quantitative data analysis from surveys and A/B testing. She is passionate about creating intuitive and impactful user experiences that bridge the gap between user desires and business objectives. Lisa has a strong track record of collaborating with cross-functional teams including designers, product managers, and engineers to deliver user-centered solutions in fast-paced tech environments. She is particularly skilled in journey mapping, persona development, and advocating for the user throughout the entire product development lifecycle.

Professional Summary

Lisa Allen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Endeavor Business Media - Event Director (2024 to Present)
SGC Horizon - Director of Events (2021 to Present)
Informa Markets - Group Operations Manager (2019 to 2021)
Informa Exhibitions U.S., Construction and Real Estate - Sr. Show Manager (2016 to 2019)
Hanley Wood Exhibitions - Sr. Operations Manager (2010 to 2016)
Dallas Stars - Account Representative (2000 to 2002)
Texas Rangers Baseball Club - Account Representative (2000 to 2002)
Dallas Market Center - Sales Associate (1994 to 2000)

Notable Achievements

Redesign of Core Product Dashboard

Led the end-to-end UX research for a major redesign of the company's flagship product dashboard, resulting in a 35% increase in task completion rates and a 25% reduction in user-reported errors. Key contributions included foundational research, persona development, iterative usability testing, and post-launch evaluation.

Establishment of User Research Repository

Championed and implemented a centralized user research repository, democratizing access to insights across the organization. This initiative improved research efficiency by 40% and fostered a more user-centric culture.

Published 'The Empathetic Interface'

Authored a well-received article on Medium (and subsequently a chapter in a collaborative book) discussing ethical considerations and best practices for empathetic design in AI-driven applications, influencing internal design principles.

Speaker at UXPA International Conference 2022

Presented a case study on 'Scaling UX Research in Agile Environments' at the UXPA International Conference, sharing insights and methodologies with the broader UX community.

Educational Background

Business Administration, Marketing

University of North Texas - Year 1985

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Endeavor Business Media
Total employees750
HeadquartersNashville
Founded2017

Endeavor Business Media is a B2B media company dedicated to delivering high-quality content, events, and marketing solutions across a diverse range of industries. They aim to connect businesses with qualified professionals through their targeted media channels, data-driven insights, and expert resources, fostering growth and innovation within various sectors.

Endeavor Business Media Funding Information
Not applicable - Total Funding Raised
Not applicable - Most recent funding amount
2 - Number of funding rounds
5 Dec, 2019 - Latest funding round
Lead Investors:
Resolute Capital Partners
EagleTree Capital

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