Lindsay O'Brien
Bethlehem, Pennsylvania,United States
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Lindsay O'Brien is a results-oriented Senior Product Marketing Manager with over 12 years of experience in the technology sector, specializing in SaaS and B2B product launches. She possesses a strong track record of developing and executing go-to-market strategies that drive revenue growth, customer acquisition, and market penetration. Lindsay is adept at translating complex technical features into compelling value propositions and customer benefits. She is passionate about understanding customer needs, crafting impactful messaging, and enabling sales teams to succeed. Her expertise spans market research, competitive analysis, content creation, digital marketing, and cross-functional team leadership.
Professional Summary
Lindsay O'Brien's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Go-to-Market for Flagship SaaS Product
Successfully launched a new flagship SaaS product, exceeding Q1 adoption targets by 35% and generating $2M in pipeline revenue within the first six months. Developed all core messaging, sales enablement materials, and launch communications.
Increased Lead Conversion by 25%
Revamped the lead nurturing strategy and content for a key product line, resulting in a 25% increase in marketing qualified leads (MQLs) converting to sales qualified leads (SQLs) year-over-year.
Grew Market Share in Competitive Segment
Developed and executed a competitive positioning strategy that led to a 15% increase in market share for a mature product in a highly competitive enterprise software segment over 18 months.
Speaker at 'Tech Innovate Summit 2022'
Selected as a speaker at the 'Tech Innovate Summit 2022', presenting on 'The Future of Product Marketing in AI-Driven Enterprises' to an audience of over 500 industry professionals.
Educational Background
B.S., Journalism, Public Relations & Dance
West Virginia University - Year 2007
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Company Overview
PredictivPredictiv leverages advanced AI and an individual's DNA information to provide early disease detection and personalized prevention strategies. Their platform offers insights into potential health risks, empowering users to make proactive and informed decisions for a healthier future by understanding their genetic predispositions.
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