Libby Lawson
Sevierville, Tennessee,United States
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Libby Lawson is an accomplished Senior UX Designer with over 12 years of experience in crafting intuitive and engaging digital experiences for web and mobile applications. She possesses a strong passion for user-centered design methodologies, translating complex user needs and business requirements into elegant and effective solutions. Libby has a proven track record of leading design projects from conception to launch, collaborating effectively with cross-functional teams including product managers, engineers, and researchers. Her expertise spans across user research, wireframing, prototyping, usability testing, and interaction design, with a keen eye for visual aesthetics and accessibility standards. She is dedicated to mentoring junior designers and continuously exploring emerging design trends and technologies to push the boundaries of user experience.
Professional Summary
Libby Lawson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign Lead for 'ConnectApp' Mobile Platform
Led the complete redesign of the 'ConnectApp' mobile application, resulting in a 40% increase in user engagement and a 25% improvement in task completion rates within 6 months post-launch. Received company-wide recognition for innovation in user experience.
Established 'UserFirst' Design System
Initiated and developed a comprehensive design system, 'UserFirst', which standardized UI components and design patterns across 5 product lines, reducing design and development time by 30% and improving brand consistency.
Published 'Empathy in Pixels: A Guide to Human-Centered UX'
Authored an influential article on human-centered design principles that was featured in a leading UX design journal and shared widely within the design community.
Speaker at 'UX World Conference 2022'
Presented a talk on 'The Future of Accessible Design' at the international UX World Conference, sharing insights on creating inclusive digital products for diverse user groups.
Educational Background
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Company Overview
Sevier County BankSevier County Bank is a community-focused financial institution headquartered in Sevierville, Tennessee, primarily serving Sevier County and the surrounding East Tennessee region. Established in 1909, it offers a wide range of personal and business banking services, including checking and savings accounts, mortgage and consumer loans, commercial lending, credit cards, and digital banking solutions like online and mobile banking. The bank emphasizes local decision-making, personalized customer service, and a commitment to supporting the financial well-being and growth of the local communities it serves. It operates multiple branches throughout the area. Sevier County Bank is now a part of SmartFinancial, Inc.
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