Leticia DeLaPaz
Agoura Hills, California,United States
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Leticia DeLaPaz is a seasoned and results-oriented Senior Product Manager with over 12 years of experience in spearheading the development and launch of innovative software products in fast-paced tech environments. She possesses a strong acumen for identifying market opportunities, defining product vision, and translating complex user needs into actionable product roadmaps. Leticia excels at cross-functional team leadership, fostering collaboration between engineering, design, marketing, and sales to deliver user-centric solutions that drive business growth and customer satisfaction. She is deeply passionate about leveraging data analytics and user research to inform product strategy and is adept at agile methodologies. Currently based in Austin, Texas, Leticia is always keen on tackling new challenges and contributing to impactful technological advancements.
Professional Summary
Leticia DeLaPaz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Product Launch Excellence Award 2022
Led the end-to-end product lifecycle for 'ConnectSphere,' a B2B SaaS platform, resulting in a 40% increase in user adoption within the first six months post-launch and exceeding revenue targets by 25%. Recognized with the company's annual Product Launch Excellence Award.
User-Centric Design Initiative Lead
Championed and implemented a company-wide user-centric design initiative, integrating user research and A/B testing more deeply into the product development process. This led to a 15% improvement in key usability metrics across a portfolio of products.
Global Market Expansion Strategy
Developed and executed a successful market expansion strategy for a flagship mobile application into three new international markets, adapting the product for local needs and achieving a 500,000+ new active user base in the first year.
Mentor of the Year 2021
Recognized for outstanding mentorship within the product management team, guiding junior product managers and fostering a culture of continuous learning and professional development.
Educational Background
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Company Overview
Harbor Freight ToolsHarbor Freight Tools is an American privately held tool and equipment retailer, headquartered in Calabasas, California. Founded in 1977 by Allan Smidt and his son, Eric Smidt, the company operates a vast chain of retail stores across the United States, alongside a significant mail-order and e-commerce business. They are known for offering a wide selection of tools, equipment, and accessories at deeply discounted prices, catering to DIY enthusiasts, hobbyists, and professional tradespeople. Their product range spans automotive, air and power tools, shop equipment, hand tools, lawn and garden, and more, often under their own house brands like Bauer, Hercules, and Daytona.
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