Leslie Briand
Boston, Massachusetts,United States
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Leslie Briand is an accomplished digital leader with over 22 years of experience specializing in global digital experience, marketing technology, and strategic operations. Currently Director, Global Digital Experience at Steelcase, she excels in driving digital transformation, enhancing customer engagement, and optimizing marketing ecosystems. Leslie has a strong background in developing and executing comprehensive web strategies, managing complex marketing technology stacks, and leading high-impact teams to deliver innovative digital solutions. Her career reflects a consistent ability to leverage technology to improve user journeys and achieve significant business outcomes.
Professional Summary
Leslie Briand's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Digital Experience Enhancement
Led the strategy and execution for elevating Steelcase's global digital experience, focusing on user-centric design and seamless multi-channel interactions across key markets.
Marketing Technology Modernization & Integration
Directed the successful modernization and integration of enterprise-level marketing technology platforms, significantly improving data-driven decision-making capabilities and campaign agility.
Development of High-Performing Digital Teams
Instrumental in building, mentoring, and scaling cross-functional digital teams, fostering an environment of continuous learning, collaboration, and innovation in digital marketing and technology.
Customer Journey Optimization & Conversion Uplift
Championed data-backed initiatives to map, analyze, and optimize digital customer journeys, resulting in measurable improvements in user engagement, conversion rates, and overall customer satisfaction.
Educational Background
BS, Business Administration, Finance
Plymouth State University
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Company Overview
Apps AssociatesApps Associates is a global IT and business services organization that provides solutions for Cloud, Analytics, and Integration. They specialize in migrating, managing, and innovating with Oracle, Salesforce, and AWS technologies, helping businesses modernize their applications and infrastructure to achieve digital transformation and operational excellence. Their services span consulting, managed services, and cloud hosting, aiming to deliver tangible business outcomes for their clients across various industries.
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