Lesley Roxe
Charlotte, North Carolina,United States
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Lesley Roxe is a highly accomplished media executive currently serving as the Executive Vice President and General Manager, International for BET Media Group at Paramount. In this pivotal role, she is responsible for driving the global strategy, expansion, and overall performance of BET's brands and content across all international markets. This includes overseeing programming, marketing, digital products, and commercial operations to grow BET's footprint and connect with audiences worldwide. Lesley has a significant track record within Paramount (and its predecessor companies like ViacomCBS and Viacom), holding various senior leadership positions focused on international media strategy, brand development, and content distribution. Her expertise lies in navigating complex global markets, launching and scaling media properties, and building culturally relevant content ecosystems.
Professional Summary
Lesley Roxe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Leadership at BET Media Group
As EVP & GM, International for BET Media Group, Lesley Roxe spearheads the brand's international growth, content strategy, and operational excellence, significantly expanding its reach and impact in markets outside the U.S.
Driving International Media Strategy for Paramount
Throughout her tenure at Paramount and its previous entities, she has been instrumental in shaping and executing international strategies for various media brands, adapting content and platforms for diverse global audiences.
Championing Diverse Content on a Global Scale
Leads efforts to ensure BET's commitment to Black culture and content resonates authentically and powerfully with international viewers, fostering local talent and global partnerships.
Decades of Experience in Media and Entertainment
Possesses over two decades of experience in the media and entertainment industry, with a strong focus on international markets, brand management, and strategic business development within major global media corporations.
Educational Background
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. It is a major component of the S&P 500 index and is known for its extensive operations in consumer banking, global wealth & investment management, global banking, and global markets.
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