Les Zimmerman
Harrisonburg, Virginia,United States
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Les Zimmerman is a distinguished figure in B2B marketing and a pioneer in marketing automation and demand generation. As a co-founder of DemandGen, he has been instrumental in helping numerous B2B organizations harness marketing technology to fuel growth, enhance customer engagement, and build predictable revenue streams. With a deep expertise in MarTech stacks, CRM integration, and data-driven marketing strategies, Les is recognized for his ability to demystify complex technologies and translate them into actionable, results-oriented solutions. He is a respected thought leader, author, and speaker, passionate about empowering marketers to achieve their full potential.
Professional Summary
Les Zimmerman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder of DemandGen
Co-founded DemandGen in 2007, establishing it as a leading marketing technology consultancy that assists B2B companies in optimizing their marketing operations and technology investments for superior performance and ROI.
Author and Contributor
Co-authored the influential book 'Manufacturing Demand' and regularly contributes articles and insights on B2B marketing, demand generation, and MarTech best practices to industry publications and the DemandGen blog.
Marketing Technology Evangelist and Speaker
A sought-after speaker at industry conferences and events, sharing his extensive knowledge on topics such as marketing automation, CRM, lead management, and building high-performance marketing teams.
Innovator in Demand Generation Frameworks
Developed and popularized key frameworks and methodologies for demand generation, helping organizations build scalable and repeatable processes for creating and nurturing leads through the sales funnel.
Educational Background
Bachelor of Science, Mathematics and Computer Science
Bridgewater College - Year 1988
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Company Overview
JenzabarJenzabar is a leading technology solutions provider dedicated to serving higher education institutions. They offer comprehensive software and services, including Student Information Systems (SIS), Enterprise Resource Planning (ERP), and Constituent Relationship Management (CRM) solutions. Their products aim to help colleges and universities streamline operations, enhance student engagement, manage finances, facilitate recruitment and retention, and support overall institutional growth and success in a rapidly evolving educational landscape.
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