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Lena Waters
San Francisco, California,United States
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Find Lena Waters's PhoneWho Is Lena Waters?
Lena Waters is a seasoned marketing executive with over 20 years of experience building and scaling high-performing global marketing teams for high-growth Consumer + BtoB SaaS companies. She specializes in demand & ABM, product marketing, PLG & growth marketing, customer experience, lifecycle marketing, brand creative & digital strategy, field & event marketing, and marketing operations & technology. Currently the Chief Marketing Officer at Notion and an advisor, Lena is known for crafting compelling stories, leveraging data, and creating experiences that grow revenue, drive demand for sales teams, build brands, and delight customers.
How Did Lena Waters's Career Path Shape Their Journey?
Lena Waters's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Lena Waters's Key Achievements?
Scaled Global Marketing Teams
Successfully built and scaled high-performing global marketing teams specializing in various marketing disciplines for high-growth SaaS companies.
Drove Revenue Growth
Consistently created marketing strategies and experiences that have resulted in significant revenue growth for the companies she has worked with.
Led Integrated Marketing Initiatives
Orchestrated global marketing strategy with multiple functions across portfolio, specifically leading integrated marketing initiatives that took DocuSign public.
Oversaw Responsys' IPO and Acquisition
Helped scale the marketing function at Responsys, increasing revenue by 3x, culminating in a successful IPO in 2011 and a $1.6B acquisition by Oracle in 2014.
What's Lena Waters's Educational Background?
Bachelor of Commerce (B.Com.), Marketing
University of Northern British Columbia (UNBC)
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Company Overview
NotionNotion is a unified workspace that blends your everyday work apps into one. It's designed to bring clarity and organization to individuals and teams by allowing them to plan projects, share knowledge, and align efforts, all in a collaborative environment.
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