Leighann Terraforte
Jersey City, New Jersey,United States
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Leighann Terraforte is the Chief Marketing Officer (CMO) at Smartling, a leading provider of translation management software and language services. With over 15 years of extensive experience in B2B marketing, particularly within the SaaS and technology sectors, she has a strong track record of driving growth, building brands, and leading high-performing marketing teams. Leighann has progressed through various leadership roles at Smartling since joining in 2014, demonstrating expertise in demand generation, go-to-market strategy, product marketing, and global marketing operations. She is recognized for her strategic acumen in scaling marketing functions and contributing significantly to company revenue and market presence. Her focus is on leveraging data-driven insights and innovative marketing technologies to connect businesses with their global audiences effectively.
Professional Summary
Leighann Terraforte's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Ascension to Chief Marketing Officer at Smartling
Appointed as CMO of Smartling in March 2022, culminating nearly a decade of progressive leadership and impactful contributions within the company, including roles as SVP and VP of Marketing. This promotion highlights her instrumental role in Smartling's growth and marketing success.
Driving Significant Revenue and Pipeline Growth
Successfully developed and executed comprehensive marketing strategies that have consistently driven significant pipeline and revenue growth for Smartling, establishing the company as a leader in the translation and localization technology space.
Building and Scaling High-Performance Marketing Teams
Recognized for her ability to build, mentor, and lead highly effective marketing teams, fostering a culture of collaboration, innovation, and results-orientation that supports Smartling's global marketing objectives.
Leadership in Go-To-Market Strategy for New Products
Played a key role in defining and executing go-to-market strategies for new product launches and market expansions at Smartling, enhancing brand visibility and customer acquisition in competitive global markets.
Educational Background
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Company Overview
InMarketInMarket is a leader in location-based marketing and advertising, utilizing real-time data and consumer intelligence to connect brands with shoppers at critical moments in their purchase journey. They provide solutions for audience targeting, measurement, and attribution, helping businesses drive both in-store traffic and online engagement by understanding consumer behavior in the physical world.
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