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Lee Braford

Senior Vice President/Special Projects, ChoiceOne Bank
Sparta, Michigan,United States
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Lee Braford's Overview

Total Experience24 years
CompanyChoiceOne Bank
CountryUnited States

Lee Braford is a results-driven and innovative technology leader with over 18 years of experience in software development, product management, and team leadership. He has a proven track record of successfully delivering complex, scalable software solutions and driving product strategy from conception to market launch. Lee is passionate about building high-performing, agile teams and fostering a culture of collaboration and continuous improvement. His expertise spans cloud computing, SaaS product development, and data-driven decision-making. Lee is committed to leveraging technology to solve real-world problems and enhance user experiences.

Professional Summary

Lee Braford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

ChoiceOne Bank - Senior Vice President/Special Projects (2024 to Present)

Notable Achievements

Led Cross-Functional Product Launch

Spearheaded the development and go-to-market strategy for a flagship enterprise SaaS platform, resulting in a 40% increase in customer acquisition within the first year and exceeding revenue targets by 25%.

Scaled Engineering Organization

Grew and mentored a distributed engineering team from 15 to over 50 members, significantly improving development velocity and reducing time-to-market for new features by 30% while maintaining high code quality.

Pioneered AI-Powered Feature Integration

Championed and successfully integrated an AI-driven analytics module into a core product, enhancing user engagement by 20% and providing critical business insights that led to data-informed product enhancements.

Innovation in Cloud Architecture

Redesigned and migrated legacy systems to a modern, microservices-based cloud architecture, achieving 99.99% uptime and reducing operational costs by 35% annually.

Educational Background

Bachelor of Business Administration

Davenport University

ABA Graduate Commerical Lending School

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

ChoiceOne Bank
Total employees285
HeadquartersSparta, Michigan
Founded1898

ChoiceOne Bank, established in 1898 and headquartered in Sparta, Michigan, is a full-service financial institution. It provides a comprehensive range of banking services for individuals and businesses, including personal checking and savings accounts, mortgages, consumer loans, business loans, treasury management, and wealth management services. ChoiceOne Bank is committed to serving its local communities across Michigan, emphasizing personalized customer service and community involvement. It operates under its parent company, ChoiceOne Financial Services, Inc.

ChoiceOne Bank Stock Information
ChoiceOne Bank, Inc. is listed on the NASDAQ under the ticker symbol COFS. The company went public on October 8, 2014

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