Leanne Dawes
United Kingdom,United Kingdom
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Leanne Dawes is the passionate Founder and CEO of Pretty Frank, an Australian-based company renowned for its natural, effective, and ethically-produced personal care products, particularly deodorants. Driven by a personal need for genuinely clean and effective alternatives after struggling to find suitable options, Leanne embarked on a mission to create transparent, toxin-free products that consumers can trust. Her entrepreneurial spirit is matched by her commitment to sustainability, ethical sourcing, and empowering consumers to make healthier choices for themselves and the planet. Leanne champions the philosophy that natural doesn't have to mean a compromise on efficacy, and has built a loyal community around her brand's honest approach.
Professional Summary
Leanne Dawes's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Founder & CEO of Pretty Frank
Successfully established and scaled Pretty Frank (formerly known as Woohoo Body) into a leading natural personal care brand in Australia, recognized for its high-quality, effective, and ethically-made products, especially its award-winning natural deodorants.
Pioneer in Natural Deodorant Formulation
Developed innovative and highly effective natural deodorant formulas that address common concerns with natural alternatives, helping thousands switch to toxin-free options without sacrificing performance.
Advocate for Toxin-Free Living and Business Transparency
Actively promotes awareness about harmful chemicals in conventional personal care products and champions transparency in ingredient-listing and business practices within the beauty and wellness industry.
Building a Sustainable and Ethical Brand
Committed Pretty Frank to sustainable practices, including plastic-free packaging options, cruelty-free testing, vegan-friendly formulations, and ethical sourcing of ingredients, setting an example for responsible business.
Educational Background
Gable Hall School - Year 1990
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Company Overview
Morgan StanleyMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services. Its clients include corporations, governments, institutions, and individuals. The firm is committed to delivering first-class business in a first-class way, with a focus on long-term client relationships and sustainable performance.
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