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Laurie Chen

Senior Vice President, Corporate Communications, Bank of America
,United States
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Laurie Chen's Overview

Total Experience23 years
CompanyBank of America
CountryUnited States

Laurie Chen is an accomplished Senior UX Researcher and Strategist with over 12 years of experience in translating complex user needs into intuitive and impactful digital experiences. She is passionate about understanding human behavior and leveraging qualitative and quantitative insights to drive product innovation and business growth. Laurie excels in leading research initiatives from conception to actionable recommendations, collaborating closely with design, product, and engineering teams to ensure user-centricity is at the core of every decision. Her expertise spans a range of methodologies including ethnographic studies, usability testing, journey mapping, and A/B testing, primarily within the SaaS and e-commerce sectors. Laurie is also a strong advocate for ethical research practices and mentoring junior researchers.

Professional Summary

Laurie Chen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Senior Vice President, Corporate Communications (2022 to Present)
Lee Hecht Harrison - Vice President, Internal Communication (2013 to 2017)
Insightful & Inspired Communication & PR - Communication Consultant (2013 to 2013)
Hyatt Hotels Corporation - Director, Corporate Communications (2010 to 2012)
Harley-Davidson Financial Services - Director, Corporate Communications (2001 to 2010)

Notable Achievements

Redesigned Onboarding Flow, Increasing Conversion by 20%

Led a comprehensive research and design initiative for a major SaaS product's onboarding process, identifying key pain points and opportunities. The subsequent redesign resulted in a 20% increase in user conversion rates and a 15% improvement in early-stage retention.

Established User Research Practice from Ground Up

Built and scaled the user research function at a mid-sized tech startup, implementing standardized processes, tools, and a research repository. This initiative embedded user-centered design principles across the organization and significantly improved product-market fit.

Keynote Speaker at UX Insight Conference 2022

Delivered a keynote presentation on 'The Future of Empathetic AI Design' at the international UX Insight Conference, sharing innovative frameworks and inspiring industry peers to integrate deeper ethical considerations into AI product development.

Published 'The Empathetic Interface' White Paper

Authored and published an influential white paper on designing digital interfaces with empathy, which has been cited in multiple academic journals and adopted as a guiding document by several design teams globally.

Educational Background

Bachelor of Arts (B.A.), Political Science

Kenyon College

Master of Science (M.S.), Communication

Northwestern University

One Year Exchange Student, Political Science and Government

Stockholm University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees212000
HeadquartersCharlotte
Founded1904

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company is committed to making financial lives better by connecting clients and communities to the resources they need to be successful.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on July 18, 1978

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