Laurie Chen is an accomplished Senior UX Researcher and Strategist with over 12 years of experience in translating complex user needs into intuitive and impactful digital experiences. She is passionate about understanding human behavior and leveraging qualitative and quantitative insights to drive product innovation and business growth. Laurie excels in leading research initiatives from conception to actionable recommendations, collaborating closely with design, product, and engineering teams to ensure user-centricity is at the core of every decision. Her expertise spans a range of methodologies including ethnographic studies, usability testing, journey mapping, and A/B testing, primarily within the SaaS and e-commerce sectors. Laurie is also a strong advocate for ethical research practices and mentoring junior researchers.
Laurie Chen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a comprehensive research and design initiative for a major SaaS product's onboarding process, identifying key pain points and opportunities. The subsequent redesign resulted in a 20% increase in user conversion rates and a 15% improvement in early-stage retention.
Built and scaled the user research function at a mid-sized tech startup, implementing standardized processes, tools, and a research repository. This initiative embedded user-centered design principles across the organization and significantly improved product-market fit.
Delivered a keynote presentation on 'The Future of Empathetic AI Design' at the international UX Insight Conference, sharing innovative frameworks and inspiring industry peers to integrate deeper ethical considerations into AI product development.
Authored and published an influential white paper on designing digital interfaces with empathy, which has been cited in multiple academic journals and adopted as a guiding document by several design teams globally.
Kenyon College
Northwestern University
Stockholm University
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Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company is committed to making financial lives better by connecting clients and communities to the resources they need to be successful.
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