Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Will Lawrence is a seasoned technology leader and product strategist with over 15 years of experience in software development, product management, and team leadership. He has a proven track record of delivering innovative and user-centric digital products from conception to launch in both startup and enterprise environments. Will is passionate about leveraging emerging technologies, particularly in AI and cloud computing, to solve complex business problems and create exceptional user experiences. He is known for his strong analytical skills, ability to bridge technical and business domains, and fostering collaborative, high-performing teams. Will is dedicated to continuous learning and mentoring aspiring tech professionals.
Will Lawrence's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a cross-functional team of 20+ engineers, designers, and marketers to develop and launch a flagship mobile application, which acquired over 1 million users in its first year and received the 'Best New App' award from TechCrunch.
Architected and implemented a scalable cloud infrastructure on AWS, enabling the platform to handle a tenfold increase in user traffic and data processing, resulting in improved performance and 99.99% uptime.
Spearheaded the integration of an AI-powered personalization engine into a core product, leading to a 30% increase in user engagement and a 15% uplift in conversion rates.
Delivered a keynote presentation on 'The Future of Ethical AI in Product Development' to an audience of over 500 industry professionals, sharing insights and best practices.
Y Combinator - Year 2023
The University of British Columbia
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Greenlite Lighting Corporation is a North American leader in manufacturing and distributing energy-efficient lighting products. They offer a wide range of LED bulbs, fixtures, and smart lighting solutions for residential, commercial, and industrial applications, focusing on innovation, quality, and sustainability to reduce energy consumption and environmental impact.
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