Laurie Meyer
Phoenix, Arizona,United States
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Laurie Meyer is a highly accomplished and results-driven professional with over 18 years of experience in strategic marketing and brand management within the technology and consumer goods sectors. She possesses a strong track record of developing and executing innovative marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Laurie is known for her expertise in digital marketing, market analysis, product positioning, and cross-functional team leadership. She is passionate about understanding consumer behavior and leveraging data-driven insights to create compelling brand narratives and achieve business objectives. Laurie is a dynamic leader, adept at building and motivating high-performing teams to exceed expectations in fast-paced environments.
Professional Summary
Laurie Meyer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Relaunch Success
Spearheaded a global brand relaunch for a major tech product line, resulting in a 40% increase in brand recognition and a 25% uplift in sales within the first year.
Digital Transformation Lead
Led the digital transformation initiative for a legacy consumer goods company, successfully implementing a comprehensive e-commerce strategy that contributed to a 300% growth in online revenue over two years.
Award-Winning Marketing Campaign
Developed and executed an award-winning integrated marketing campaign (received the 'Marketer of the Year' industry award) that increased market share by 15% in a highly competitive landscape.
Team Leadership and Development
Built and mentored a marketing team of 20+ professionals, fostering a collaborative and innovative environment that consistently exceeded performance targets and saw a 90% team retention rate over 5 years.
Educational Background
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Company Overview
AvnetAvnet is a global technology solutions provider with an extensive ecosystem that delivers design, product, marketing and supply chain expertise for customers at every stage of the product lifecycle. They transform ideas into intelligent solutions, reducing the time, cost and complexities of bringing products to market by providing support from a product's ideation through to its mass production and distribution.
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