Lauren Martino
Los Angeles, California,United States
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Lauren Martino is a highly experienced and results-driven marketing leader, currently serving as the Vice President of Growth Marketing at Heap. With over a decade of expertise in the B2B SaaS industry, she specializes in developing and executing comprehensive growth strategies, demand generation, digital marketing, and marketing operations. Lauren is known for her data-centric approach to optimizing marketing funnels, building and scaling high-performing teams, and driving significant pipeline and revenue growth. Her career has been marked by a consistent ability to translate complex product offerings into compelling marketing campaigns that resonate with target audiences and deliver measurable business impact.
Professional Summary
Lauren Martino's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Growth Marketing at Heap
As VP of Growth Marketing at Heap, successfully implemented and scaled multi-channel marketing strategies leading to significant increases in qualified leads, customer acquisition, and revenue contribution. Oversaw the optimization of digital advertising, SEO/SEM, content marketing, and marketing automation.
Leadership in B2B SaaS Marketing
Demonstrated strong leadership in building and mentoring high-performing marketing teams focused on growth. Fostered a data-driven culture and drove operational excellence across marketing functions in various B2B technology companies.
Strategic Demand Generation Expert
Proven expertise in designing and executing innovative demand generation programs that effectively fill the sales pipeline and accelerate sales cycles. Leveraged analytics and market insights to refine targeting and improve campaign ROI.
Champion of Data-Driven Marketing
Consistently championed the use of data analytics and marketing technology to inform strategy, measure performance, and drive continuous improvement in marketing effectiveness and efficiency.
Educational Background
BA, Women's Studies concentrating in Art History
New York University - Year 1996
MFA, Design + Technology
Parsons School of Design - The New School - Year 2002
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Company Overview
Connexity, Inc.Connexity (formerly Shopzilla, Inc.) was a leading e-commerce marketing and advertising technology company that connected online retailers with qualified shoppers across its extensive network of publishers and its own comparison shopping sites. They provided solutions for customer acquisition, performance-based marketing, and audience monetization, helping merchants drive sales and publishers earn revenue. In 2021, Connexity was acquired by Taboola for approximately $800 million, significantly expanding Taboola's e-commerce capabilities and reach.
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