Lauren Batenic
Phoenix, Arizona,United States
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Lauren Batenic is a highly accomplished and results-oriented marketing leader with over 15 years of experience in the technology industry, particularly in product marketing, go-to-market strategy, and business development. She has a strong track record of launching successful products, driving revenue growth, and building high-performing teams. Currently, as a Senior Director of Product Marketing at Microsoft, she focuses on strategic initiatives within areas like cloud computing and enterprise solutions, translating complex technical capabilities into compelling value propositions for customers and partners. Lauren is known for her strategic thinking, customer-centric approach, and ability to foster collaboration across diverse, global teams.
Professional Summary
Lauren Batenic's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Product Marketing at Microsoft
Currently holds a Senior Director position at Microsoft, leading product marketing strategies for key technology portfolios, indicative of significant career progression and trust within a major tech corporation.
Go-to-Market Strategy Execution
Successfully developed and executed numerous go-to-market strategies for new and existing products, contributing to market share growth and customer acquisition across various roles.
Cross-Functional Team Leadership
Proven ability to lead and inspire large, cross-functional teams (including product management, sales, engineering, and communications) to achieve common goals and deliver impactful results in fast-paced environments.
Consistent Career Growth in Tech Marketing
Demonstrated a consistent trajectory of increasing responsibility and impact in marketing roles within the technology sector, including previous significant roles before joining Microsoft.
Educational Background
Master’s Degree, Human Resources Management and Employment Relations
Loyola University Chicago - Year 2015
Bachelor of Fine Arts, Theatre
Arizona State University - Year 2004
High School, General Studies
Hinsdale Central High School - Year 2000
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Company Overview
Dutch Bros CoffeeDutch Bros Coffee is a popular drive-thru coffee chain primarily located in the Western United States, known for its extensive menu of coffee-based drinks, teas, smoothies, and its proprietary energy drink, Blue Rebel™. They emphasize fast, friendly customer service and a fun, energetic atmosphere, often with upbeat music and enthusiastic employees known as 'broistas'. The company focuses on community engagement and building strong customer loyalty through a unique and positive brand experience.
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