Lauren Toth
Columbus, Ohio,United States
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Lauren Toth is a dynamic and results-oriented professional with over 10 years of experience in strategic communications and digital marketing. She has a proven track record of developing and executing innovative campaigns that drive brand awareness, engagement, and growth for diverse organizations, from startups to Fortune 500 companies. Lauren is adept at leveraging data analytics to inform strategy, optimizing content for various digital platforms, and leading cross-functional teams to achieve ambitious marketing objectives. She is passionate about storytelling, emerging media trends, and building authentic connections between brands and their audiences. Lauren is recognized for her creative problem-solving skills, strong leadership qualities, and commitment to continuous learning in the ever-evolving digital landscape.
Professional Summary
Lauren Toth's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led National Brand Awareness Campaign
Successfully designed and executed a multi-channel national brand awareness campaign for a leading consumer goods company, resulting in a 25% increase in unaided brand recall and a 15% uplift in sales within 12 months.
Digital Transformation Initiative Award
Received the 'Innovator of the Year' internal award for spearheading a digital transformation initiative that integrated AI-powered personalization into the company's marketing efforts, boosting customer engagement rates by 40%.
Speaker at Industry Conference
Invited speaker at the 'Global Digital Marketing Summit 2023', presenting on 'The Future of Content: AI, Authenticity, and Audience Connection' to an audience of international marketing professionals.
Mentorship Program Lead
Established and led a mentorship program within her organization, pairing senior marketers with junior talent, which improved employee retention in the marketing department by 18%.
Educational Background
JD
The Ohio State University Moritz College of Law - Year 2002
Bachelor of Arts (B.A.), English literature
Washington and Lee University - Year 1997
Indian Hill High School - Year 1993
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Company Overview
Bath & Body WorksBath & Body Works is a leading American retailer specializing in scented products for the body and home. They offer a wide array of fragrant lotions, soaps, shower gels, candles, home fragrance diffusers, and gift sets, known for their seasonal collections and affordable luxury. Their products aim to enhance personal well-being and create inviting home atmospheres through delightful scents.
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