Lauren Hollinger
New York, New York,United States
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Lauren Hollinger is a seasoned creative professional with over a decade of experience in content strategy, brand development, and digital marketing. She is passionate about crafting compelling narratives and user-centered experiences that drive engagement and build lasting brand loyalty. Lauren excels at leading cross-functional teams to deliver innovative solutions that meet both user needs and business objectives. Her expertise spans across various industries, allowing her to bring a versatile and insightful approach to every project. She is a strong advocate for data-driven decision-making combined with creative intuition to achieve impactful results.
Professional Summary
Lauren Hollinger's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Rebrand for National Non-Profit
Successfully spearheaded a comprehensive rebranding initiative for a national non-profit organization, resulting in a 30% increase in online donations and a 25% growth in volunteer sign-ups within the first year.
Award-Winning Digital Campaign
Developed and executed an award-winning digital marketing campaign for a consumer goods client, which boosted brand awareness by 40% and increased sales by 18% in a competitive market. Recognized with the 'Innovator in Digital Marketing' award by [Fictional Industry Awards Body].
Content Strategy Overhaul for Tech Startup
Overhauled the content strategy for a SaaS startup, leading to a 150% increase in organic website traffic and a 60% improvement in lead conversion rates over 18 months by focusing on high-quality, SEO-optimized content.
Speaker at Industry Conferences
Frequently invited to speak at prominent industry conferences on topics such as 'The Future of Content Marketing' and 'Building Authentic Brand Voices in the Digital Age', sharing insights with thousands of professionals.
Educational Background
Bachelor of Science (B.S.), Marketing
Virginia Polytechnic Institute and State University
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They provide a transparent, independent media buying platform for advertisers and agencies.
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