Lauren Gorman
Atlanta Metropolitan Area,United States
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Lauren Gorman is an accomplished Senior Product Manager with 12 years of experience in the tech industry, specializing in SaaS and B2B product development. Currently based in Austin, TX, she has a strong track record of leading cross-functional teams to deliver innovative and user-centric products that drive business growth. Lauren is passionate about leveraging data analytics and user research to inform product strategy and create intuitive user experiences. She excels in agile environments, managing the full product lifecycle from ideation and market research through to launch and iteration. Known for her collaborative leadership style and her ability to translate complex technical concepts into clear, actionable plans, Lauren is dedicated to building products that solve real-world problems and delight users.
Professional Summary
Lauren Gorman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Launch of Next-Gen Analytics Platform
Successfully managed the development and launch of a new enterprise analytics platform, resulting in a 30% increase in customer adoption within the first year and a 15% uplift in ARR for the product line.
Redefined User Onboarding Experience
Spearheaded a project to redesign the user onboarding flow for a key SaaS product, which decreased user drop-off rates by 25% and improved initial feature engagement by 40%.
Scaled Product Team and Processes
Played a pivotal role in scaling the product management team from 3 to 10 members, establishing best practices for product roadmapping, sprint planning, and stakeholder communication, enhancing overall team efficiency.
Product Innovation Award (Internal)
Received an internal company award for 'Product Innovation of the Year' for conceptualizing and championing a feature that significantly differentiated the product from competitors.
Educational Background
Digital And BroadCast Journalism, Journalism
The University of Georgia - Year 2007
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They provide advertisers and agencies with a transparent and efficient way to reach their target audiences programmatically.
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