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Lauren Cox

Senior Director, Communications, WP Engine
Austin, Texas,United States
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Lauren Cox's Overview

Total Experience26 years
CompanyWP Engine
CountryUnited States

Lauren Cox is a results-oriented Senior Product Manager with 12 years of experience in the SaaS and mobile application space. She has a proven ability to lead cross-functional teams in fast-paced environments, driving product vision, strategy, and execution from concept to launch. Lauren is passionate about leveraging user research and data analytics to build intuitive and impactful products that solve real user problems and achieve business objectives. She excels at stakeholder management, roadmap prioritization, and fostering collaborative team cultures.

Professional Summary

Lauren Cox's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

WP Engine - Senior Director, Communications (2022 to Present)
Rackspace, the #1 managed cloud company - Director, Internal Communications (2015 to 2017)
Judicial Appointments Commission - Senior Marketing and Relationship Manager (2010 to 2010)
Crown Law - Manager, Marketing and Communications (2007 to 2010)

Notable Achievements

Launched 'InnovateAI' Platform

Successfully led the end-to-end development and launch of 'InnovateAI', a B2B AI-powered analytics platform, acquiring 50+ enterprise clients and achieving $2M ARR within the first year.

Redesigned User Onboarding Flow

Spearheaded a complete overhaul of the flagship mobile app's user onboarding experience, resulting in a 35% increase in user activation rates and a 20% reduction in early churn.

Product Excellence Award 2022

Received the company-wide 'Product Excellence Award' for outstanding contribution to product strategy and for consistently exceeding key performance indicators for her product line.

Scaled Product Team

Played a key role in scaling the product management team from 3 to 10 members, including mentoring junior PMs and establishing best practices for product discovery and delivery.

Educational Background

Bachelor of Business, Communications

QUT (Queensland University of Technology) - Year 2000

Strategic Planning Principles

AFA AdSchool - Year 2009

Buying Intent Signals for Lauren Cox

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

WP Engine
Total employees1250
HeadquartersAustin
Founded2010

WP Engine is a leading WordPress digital experience platform, providing managed hosting and developer tools for businesses of all sizes. They focus on delivering fast, secure, and scalable WordPress solutions, enabling users to build, launch, and manage their websites and applications with greater ease and performance. Their platform is known for its robust infrastructure, expert support, and features tailored for WordPress professionals and agencies.

WP Engine Funding Information
$290.7M - Total Funding Raised
$250M - Most recent funding amount
5 - Number of funding rounds
Jan 4, 2018 - Latest funding round
Lead Investors:
Silver Lake
North Bridge Venture Partners
GuidePost Growth Equity
Automattic
Eric Ries

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