Laura Zigich
New Hope, Pennsylvania,United States
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Laura Zigich is a dynamic and results-oriented marketing professional with over a decade of experience in developing and executing comprehensive marketing strategies. She specializes in digital marketing, brand management, and content creation, consistently driving engagement and growth for diverse organizations. Laura is passionate about leveraging data analytics to inform marketing decisions and create impactful campaigns that resonate with target audiences. Her collaborative approach and strong communication skills have enabled her to lead successful cross-functional teams and achieve key business objectives.
Professional Summary
Laura Zigich's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Award-Winning Digital Campaign
Spearheaded a multi-channel digital marketing campaign that increased brand awareness by 40% and generated a 25% uplift in qualified leads, receiving an industry award for innovation and effectiveness.
Revitalized Brand Identity
Successfully managed a complete brand identity overhaul for a mid-sized tech company, resulting in improved market positioning and a 15% increase in customer acquisition within the first year.
Content Strategy Optimization
Developed and implemented a new content strategy that boosted organic website traffic by 60% and improved social media engagement rates by over 50% in 9 months.
Educational Background
BS, Industrial Relations
Seton Hall University - Year 1986
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better through the power of every connection, providing unmatched convenience in the United States and serving clients globally.
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