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Laura Desmond
Greater Chicago Area,United States
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Find Laura Desmond's PhoneWho Is Laura Desmond?
Laura Desmond is a seasoned executive with extensive experience in business strategy, marketing, and SaaS. As CEO of Smartly, she leads the company's AI-powered advertising technology platform, driving innovation and growth. Prior to Smartly, Laura was the Global CEO of Starcom Mediavest Group and held leadership roles at Publicis Groupe. She also founded Eagle Vista Partners and is an Operating Partner at Providence Equity Partners. Laura serves on the boards of Adobe and DoubleVerify and invests in the Chicago Sky and Chicago Red Stars. She is passionate about transformative digital strategies and creating enduring value in the tech and marketing sectors.
How Did Laura Desmond's Career Path Shape Their Journey?
Laura Desmond's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Laura Desmond's Key Achievements?
Led Smartly to become a leading AI-powered advertising technology platform
Oversees Smartly, processing over $5 billion in ad spend and generating over 300 billion creative assets annually for 700+ clients.
Drove digital transformation at Publicis Groupe
As Global CEO of Starcom Mediavest Group, led the Groupe's digital transformation, resulting in the creation of Publicis Media.
Guided DoubleVerify to IPO
As an Operating Partner at Providence Equity Partners, played a key role in the acquisition and led the board direction that resulted in the DoubleVerify IPO in 2021.
What's Laura Desmond's Educational Background?
BBA, Marketing
University of Iowa - Henry B. Tippie College of Business - Year 1983
Buying Intent Signals for Laura Desmond
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
SmartlySmartly.io is the leading AI powered advertising technology platform transforming ad creation and iteration. It automates every step of the ad lifecycle and unifies ad operations across channels with a transparent media-buying platform. Smartly.io powers beautifully effective ads for 700+ brands worldwide.
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