Laura Lee Rogers
,United States
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Laura Lee Rogers is an accomplished Senior Digital Strategist and UX Innovation Lead with over 12 years of experience in crafting human-centered digital experiences and spearheading transformative marketing campaigns for global brands and tech startups. Based in San Francisco, Laura is recognized for her expertise in leveraging data analytics, user research, and emerging technologies to drive engagement, conversion, and significant ROI. She is passionate about mentoring upcoming talent in the tech industry and frequently speaks on topics related to ethical AI in marketing and inclusive design principles. Her work consistently focuses on bridging the gap between business objectives and user needs to create impactful and sustainable digital solutions.
Professional Summary
Laura Lee Rogers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Campaign Lead - 'Future Forward' Initiative
Led a cross-functional team to develop and launch the 'Future Forward' global digital campaign for a Fortune 100 tech company, resulting in a 40% increase in qualified leads and a 25% uplift in brand sentiment across key markets within six months.
Innovator of the Year Award - Tech Solutions Magazine
Awarded 'Innovator of the Year 2022' by Tech Solutions Magazine for pioneering a predictive analytics model that significantly improved customer personalization and reduced marketing spend by 18%.
Published Author: 'The Empathetic Interface'
Authored the critically acclaimed book 'The Empathetic Interface: Designing for Real Human Connection in a Digital World,' which has become a recommended text in several university-level UX design courses.
Keynote Speaker at SXSW Interactive 2023
Delivered a keynote presentation at SXSW Interactive 2023 on 'The Ethics of AI-Driven Personalization,' influencing industry discourse on responsible technology adoption.
Educational Background
Bachelor's degree
University of North Carolina at Wilmington - Year 2001
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides services through operations across the United States, its territories and more than 35 countries.
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