Laura Kelso
Austin, Texas,United States
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Laura Kelso is an accomplished Senior UX Designer and Researcher with a decade of experience in crafting intuitive and user-centered digital experiences. She is passionate about understanding user needs through comprehensive research methodologies and translating those insights into elegant and effective design solutions. Laura has a strong background in interaction design, usability testing, and information architecture, consistently driving product innovation and user satisfaction in fast-paced tech environments. She thrives on collaborative projects and mentoring junior designers, believing that great design stems from diverse perspectives and continuous learning.
Professional Summary
Laura Kelso's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of Core E-commerce Checkout Flow
Led the end-to-end redesign of a major e-commerce platform's checkout process, resulting in a 25% reduction in cart abandonment and a 15% increase in conversion rates within three months of launch. This involved extensive user journey mapping, A/B testing, and iterative prototyping.
Established User Research Practice
Pioneered and established the first dedicated user research practice at Innovatech Solutions, building a repository of user personas, journey maps, and usability testing protocols that became integral to the product development lifecycle across multiple teams.
Accessibility Overhaul for Mobile Application
Spearheaded an initiative to enhance the accessibility of a flagship mobile application, ensuring WCAG 2.1 AA compliance. This project significantly improved the app's usability for users with disabilities and garnered positive feedback from accessibility advocacy groups.
Speaker at 'UX Connect Global 2023'
Selected as a speaker at the 'UX Connect Global 2023' conference, where she presented her findings on 'Integrating AI for Personalized User Experiences Without Sacrificing Privacy'.
Educational Background
BA, Philosophy
Brown University
MSc, Economics
The London School of Economics and Political Science (LSE)
High School Diploma
The Madeira School
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Company Overview
Omnia Health SolutionsOmnia Health, a key brand under Informa Markets, serves as a global digital healthcare platform and community. It functions as an extensive online marketplace designed to connect healthcare professionals, medical equipment manufacturers, pharmaceutical companies, and service providers from around the world. The platform facilitates business networking, knowledge sharing, and procurement through a variety of means including virtual exhibitions, live events (such as Arab Health and Medlab Middle East), industry news, webinars, and digital content. Its primary goal is to foster innovation, improve patient outcomes, and drive the healthcare industry forward by providing a comprehensive ecosystem for engagement and collaboration.
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