Laura Kase
New York, New York,United States
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Laura Kase is an accomplished UX Design Lead with over 12 years of experience in crafting intuitive and engaging digital experiences. Currently based in Berlin, Germany, she specializes in user-centered design methodologies, leading cross-functional teams to deliver innovative solutions for web and mobile platforms. Laura is passionate about accessibility, inclusive design, and leveraging user research to drive product strategy. She has a strong background in interaction design, information architecture, and prototyping, with a portfolio showcasing successful projects in e-commerce, SaaS, and healthcare tech. Laura is a proactive problem-solver, dedicated to mentoring junior designers and fostering a collaborative team environment.
Professional Summary
Laura Kase's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Red Dot Design Award Winner
Led the UX design for a mobile health application that received a Red Dot Design Award for its innovative user interface and positive impact on patient engagement in 2021.
Keynote Speaker at UX Berlin Conference
Delivered a keynote presentation on 'The Future of Accessible Design in AI-Powered Applications' at the UX Berlin Conference 2022, sharing insights with over 500 industry professionals.
Increased Conversion Rates by 30%
Spearheaded the redesign of a major e-commerce platform's checkout process, resulting in a 30% increase in conversion rates and a significant reduction in cart abandonment within six months of launch.
Published Author on UX Planet
Authored several influential articles on UX design principles and case studies, featured on UX Planet, reaching a wide audience of design enthusiasts and practitioners.
Educational Background
Bachelor of Business Administration, Bachelor of Marketing, Minor Political Science, John M. Huntsman School of Business
Utah State University
Certificate in Management Essentials
Harvard Business School Online - Year 2020
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Company Overview
The Trade DeskThe Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. They offer agencies, aggregators, and advertisers access to a transparent, global marketplace for ad inventory.
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