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Larbi Alaoui Belrhiti

Founder & co-CEO, YoLa Fresh
Casablanca-Settat,Morocco
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Larbi Alaoui Belrhiti's Overview

Total Experience22 years
CompanyYoLa Fresh
CountryMorocco

Larbi Alaoui Belrhiti is a seasoned executive with extensive experience in the tech, e-commerce, and digital marketplace sectors, particularly within the African continent. He is widely recognized for his leadership roles at Jumia, the pan-African e-commerce giant, where he served as CEO of Jumia Tunisia and later as CEO of Jumia Express Logistics, spearheading the company's logistics arm across multiple African countries. Before his impactful tenure at Jumia, Larbi was instrumental in the success of AVITO.ma (part of Schibsted Media Group) as its Managing Director, establishing it as the leading online classifieds platform in Morocco. His expertise encompasses strategic leadership, scaling operations, P&L management, digital transformation, and navigating the complexities of emerging markets. He is known for his entrepreneurial spirit and his ability to build and motivate high-performing teams to achieve significant market growth.

Professional Summary

Larbi Alaoui Belrhiti's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

YoLa Fresh - Founder & co-CEO (2022 to Present)
Jumia Group - SVP, Group Managing Director - Jumia Express Logistics (2022 to 2022)
Adevinta - Founder & CEO of Avito.ma (2012 to 2017)
Just Fun Softwares (TheMafiaBoss.com) - Founder & CEO (2005 to 2012)
Accenture - Consultant (2004 to 2005)
Oracle - Software Engineer (2004 to 2004)

Notable Achievements

CEO of Jumia Tunisia

Successfully led Jumia's operations in Tunisia, driving significant growth in the e-commerce market, expanding customer base, and adapting the platform to local market needs.

CEO of Jumia Express Logistics

Headed Jumia's pan-African logistics service, Jumia Express, focusing on optimizing last-mile delivery, warehousing, and logistics infrastructure across Jumia's operating countries, a critical component for e-commerce success in Africa.

Managing Director of AVITO.ma

Played a pivotal role in establishing AVITO.ma as Morocco's number one online classifieds marketplace, significantly increasing its user base, listings, and revenue.

Leadership in African Tech Ecosystem

Recognized as a key figure in the development of the digital and e-commerce landscape in North Africa, contributing to job creation and digital literacy.

Board Member & Advisor

Leverages his extensive experience by serving on the boards of various companies and advising startups, particularly in the tech and digital space within emerging markets.

Educational Background

Executive MBA

HEC Paris - Year 2012

Master of Computer Engineering

Ecole Polytechnique de Montreal - Year 2002

Bachelor of Computer Science

McGill University - Year 1999

Buying Intent Signals for Larbi Alaoui Belrhiti

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

YoLa Fresh
Total employees45
HeadquartersCasablanca
Founded2021

YoLa Fresh is a Morocco-based B2B agritech platform that directly connects farmers with retailers and food service businesses, streamlining the fresh produce supply chain. By leveraging technology, they aim to reduce food waste, improve price transparency, ensure fair payments to farmers, and provide businesses with reliable access to quality fresh produce. Their service helps farmers reach a wider market and businesses to source directly, enhancing efficiency and freshness.

YoLa Fresh Stock Information
YoLa Fresh, Inc. is listed on the null under the ticker symbol null. The company went public on null

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