Larbi Alaoui Belrhiti is a seasoned executive with extensive experience in the tech, e-commerce, and digital marketplace sectors, particularly within the African continent. He is widely recognized for his leadership roles at Jumia, the pan-African e-commerce giant, where he served as CEO of Jumia Tunisia and later as CEO of Jumia Express Logistics, spearheading the company's logistics arm across multiple African countries. Before his impactful tenure at Jumia, Larbi was instrumental in the success of AVITO.ma (part of Schibsted Media Group) as its Managing Director, establishing it as the leading online classifieds platform in Morocco. His expertise encompasses strategic leadership, scaling operations, P&L management, digital transformation, and navigating the complexities of emerging markets. He is known for his entrepreneurial spirit and his ability to build and motivate high-performing teams to achieve significant market growth.
Larbi Alaoui Belrhiti's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully led Jumia's operations in Tunisia, driving significant growth in the e-commerce market, expanding customer base, and adapting the platform to local market needs.
Headed Jumia's pan-African logistics service, Jumia Express, focusing on optimizing last-mile delivery, warehousing, and logistics infrastructure across Jumia's operating countries, a critical component for e-commerce success in Africa.
Played a pivotal role in establishing AVITO.ma as Morocco's number one online classifieds marketplace, significantly increasing its user base, listings, and revenue.
Recognized as a key figure in the development of the digital and e-commerce landscape in North Africa, contributing to job creation and digital literacy.
Leverages his extensive experience by serving on the boards of various companies and advising startups, particularly in the tech and digital space within emerging markets.
HEC Paris - Year 2012
Ecole Polytechnique de Montreal - Year 2002
McGill University - Year 1999
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YoLa Fresh is a Morocco-based B2B agritech platform that directly connects farmers with retailers and food service businesses, streamlining the fresh produce supply chain. By leveraging technology, they aim to reduce food waste, improve price transparency, ensure fair payments to farmers, and provide businesses with reliable access to quality fresh produce. Their service helps farmers reach a wider market and businesses to source directly, enhancing efficiency and freshness.
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