Lara Kozersky is a prominent Canadian entrepreneur, best known as a co-founder of Endy, Canada's leading online mattress brand, and more recently as the co-founder and CEO of Zero Work, a company focused on AI-powered automation for business processes. With a strong background in marketing, branding, and e-commerce, Lara has demonstrated a keen ability to identify market opportunities and build successful, disruptive businesses from the ground up. Her work with Endy revolutionized the mattress industry in Canada by offering a direct-to-consumer model with a convenient bed-in-a-box solution. Now, with Zero Work, she is at the forefront of applying artificial intelligence to help businesses automate tasks, improve efficiency, and free up human potential. Lara is recognized for her innovative thinking, leadership, and contributions to the Canadian startup ecosystem.
Lara Kozersky's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and scaled Endy to become Canada's largest direct-to-consumer mattress brand, significantly disrupting the traditional retail market. Endy was later acquired by Sleep Country Canada in 2018 for $88.7 million.
Co-founded Zero Work, an innovative company developing AI-driven automation solutions to help businesses streamline operations, automate repetitive tasks, and enhance overall productivity by building custom AI agents.
Proven track record of identifying opportunities to challenge and innovate within established industries, first with e-commerce in mattresses (Endy) and now with AI in business process automation (Zero Work).
Frequently speaks and shares insights on topics related to entrepreneurship, e-commerce strategy, building scalable businesses, and the practical applications of artificial intelligence in the modern workplace.
Manhattan University
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