Lance Schwimmer
New Lenox, Illinois,United States
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Lance Schwimmer is a highly respected digital marketing veteran and search engine optimization (SEO) pioneer with over two decades of experience. He is known for his deep understanding of search engine algorithms, technical SEO, domain name strategy, and the analysis of search engine patents. Schwimmer co-founded iCrossing, one of the earliest and largest global digital marketing agencies, where he played a pivotal role in shaping its search marketing services and innovation. Currently, he is the President of Schwimmer Consulting, where he advises businesses on advanced SEO strategies, online reputation management, and digital asset valuation. He is a frequent speaker at major industry conferences like SMX and Pubcon, sharing his insights on the evolving search landscape. His expertise is sought after for complex SEO challenges and understanding the implications of search engine technology developments.
Professional Summary
Lance Schwimmer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder of iCrossing
Co-founded iCrossing in 1998, significantly contributing to its growth into one of the world's largest independent digital marketing agencies, shaping early SEO practices and agency models.
Expert in Search Engine Patent Analysis
Renowned for his detailed analysis and interpretation of search engine patents (particularly from Google), providing the SEO community with early insights into potential algorithmic shifts and ranking factor considerations.
President of Schwimmer Consulting
Leads Schwimmer Consulting, providing high-level strategic advice to companies on complex SEO issues, domain strategy, online reputation, and digital marketing.
Influential Industry Speaker and Educator
A long-standing and sought-after speaker at prominent search marketing conferences (e.g., SMX, Pubcon), sharing advanced knowledge and contributing to the professional development of the SEO industry.
Pioneer in Domain Name Strategy
Recognized for his expertise in domain name acquisition, valuation, and strategic use for SEO and branding purposes, often advising on high-value domain assets.
Educational Background
Buying Intent Signals for Lance Schwimmer
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Company Overview
PETCO Animal Supplies, Inc.Petco Health and Wellness Company, Inc. (formerly PETCO Animal Supplies, Inc.) is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live small animals. Their offerings include a wide range of pet food, supplies, grooming services, dog training, veterinary care through Vetco clinics, and pet adoption services. The company aims to be a comprehensive partner in pet health and wellness.
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