Lacey Picazo

Founder & CEO, ZoCo Design
Columbus, Ohio,United States
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Who Is Lacey Picazo?

Total Experience30 years
CompanyZoCo Design
CountryUnited States

Lacey Picazo is a seasoned professional with over a decade of experience, primarily focused on product management, user experience, and strategic growth within the technology sector. She has a proven track record of leading cross-functional teams to deliver innovative and user-centric digital products. Lacey is adept at translating complex market needs and user insights into actionable product roadmaps and compelling features that drive engagement and business objectives. Her expertise spans mobile and web platforms, with a keen interest in emerging technologies and data-driven decision-making. She is recognized for her strong analytical skills, her ability to foster collaborative environments, and her passion for building products that solve real-world problems.

Lacey Picazo LinkedIn pageCompany Website

How Did Lacey Picazo's Career Path Shape Their Journey?

Lacey Picazo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

ZoCo Design - Founder & CEO(2013 to Present)
UXDX - UXDX Ambassador — Columbus(2024 to Present)
Dovetail - Dovetail Expert(2024 to Present)
InVision - Design Leadership Forum: Member(2019 to Present)
Lumos Innovation - Co-Founder, Partner(2015 to 2018)
Vertical Pharmaceuticals - Pharma Sales Rep(2012 to 2013)
Big Red Rooster - Experience Designer(2011 to 2012)
Side NOW - Co-Founder, Product Designer(2011 to 2012)
Integrate, Inc. - Experience Designer(2011 to 2011)
The Ohio State University Department of Athletics - Graphic Designer(2010 to 2011)
The Ohio State University Urban Arts Space - Designer(2009 to 2011)
The Jerome Schottenstein Center - Assistant Scheduling Manager and Designer(2008 to 2009)

What Are Lacey Picazo's Key Achievements?

Successful Launch of Core Mobile Application

Led the end-to-end product lifecycle for a flagship mobile application, from ideation through launch and iteration, resulting in exceeding initial user adoption targets by 30% within the first six months and achieving a 4.5-star rating on app stores.

Revenue Growth through Feature Innovation

Championed and delivered a key monetization feature that contributed to a 15% increase in average revenue per user (ARPU) for a SaaS product line, significantly impacting the company's bottom line.

User Engagement Strategy Implementation

Developed and executed a comprehensive user engagement strategy, incorporating personalized experiences and A/B tested features, which led to a 20% uplift in daily active users and a reduction in churn rate by 10%.

Cross-functional Team Leadership and Mentorship

Effectively managed and mentored a team of product managers and designers, fostering a culture of innovation and continuous improvement, leading to increased team productivity and successful project delivery rates.

What's Lacey Picazo's Educational Background?

Bachelor of Science, Visual Communication Design

The Ohio State University

Buying Intent Signals for Lacey Picazo

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Notable news
Hiring actively
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Company Overview

ZoCo Design
Total employees34
HeadquartersColumbus
Founded2012

ZoCo Design is a human-centered UX design agency based in Columbus, Ohio. They partner with ambitious companies to solve complex problems and create impactful digital products and experiences. Their services focus on user research, experience strategy, UX/UI design, and supporting product development to ensure intuitive and effective solutions for end-users.

Company Website
ZoCo Design Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Not applicable

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