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Lacey Rogers

Vice President, Client Development, Acosta Sales & Marketing
Atlanta, Georgia,United States
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Lacey Rogers's Overview

Total Experience25 years
CompanyAcosta Sales & Marketing
CountryUnited States

Lacey Rogers is an accomplished Senior Product Manager with over 12 years of experience in conceptualizing, developing, and launching innovative digital products in fast-paced tech environments. Based in the San Francisco Bay Area, she has a strong focus on user-centric design and data-driven decision-making. Lacey excels at leading cross-functional teams, including engineering, design, and marketing, to deliver products that meet both user needs and business objectives. Her expertise spans SaaS platforms, mobile applications, and e-commerce solutions, with a particular passion for leveraging emerging technologies to solve complex problems and enhance user engagement. She is known for her strategic thinking, agile methodology proficiency, and her ability to translate market insights into actionable product roadmaps.

Professional Summary

Lacey Rogers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Acosta Sales & Marketing - Vice President, Client Development (2021 to Present)
Kao USA Inc. - Senior Trade Marketing Manager (2011 to 2012)
General Mills - Category Development Manager - RTE Cereal and Snacks (2006 to 2006)
University Directories - Local Sales Manager/Telephone Advertising Sales Representative (1999 to 1999)

Notable Achievements

Led Launch of Flagship SaaS Product

Successfully managed the entire product lifecycle from ideation to launch for a new B2B SaaS platform, acquiring 10,000+ active users within the first year and exceeding revenue targets by 20%.

Increased Mobile App User Retention by 35%

Spearheaded a data-driven initiative to improve user onboarding and engagement features for a consumer mobile app, resulting in a 35% increase in 90-day user retention and a 15% uplift in daily active users.

Innovator of the Year Award 2021

Received the internal 'Innovator of the Year Award' at TechSolutions Inc. for pioneering a new AI-powered recommendation engine that significantly personalized user experience and boosted conversion rates.

Speaker at ProductCon San Francisco

Selected as a speaker at ProductCon San Francisco 2022, presenting on 'The Art of Prioritization in Agile Product Management' to an audience of over 800 product professionals.

Educational Background

B.A, Marketing

University of Notre Dame

MBA

Xavier University - Year 2008

Buying Intent Signals for Lacey Rogers

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Acosta Sales & Marketing
Total employees27000
HeadquartersJacksonville
Founded1927

Acosta Sales & Marketing is a leading full-service sales and marketing agency that provides outsourced sales, marketing, merchandising, and promotional services to consumer-packaged goods (CPG) companies and retailers across North America. They leverage data analytics and extensive retail relationships to help brands increase their market share and drive sales growth in various channels, including grocery, mass retail, and e-commerce. Acosta aims to connect shoppers with brands to drive conversion and build loyalty.

Acosta Sales & Marketing Funding Information
- Total Funding Raised
$325M - Most recent funding amount
1 - Number of funding rounds
January 7, 2020 - Latest funding round
Lead Investors:
Elliott Management Corporation

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