Lacey Gabriel
Greater Tampa Bay Area,United States
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Lacey Gabriel is a dynamic and results-oriented Senior Marketing Strategist with over 12 years of experience in developing and executing comprehensive marketing campaigns that drive brand growth and customer engagement. She possesses a strong expertise in digital marketing, content strategy, market analysis, and brand management, particularly within the tech and SaaS industries. Lacey is passionate about leveraging data-driven insights to craft compelling narratives and build strong connections between brands and their audiences. She is recognized for her innovative approach, leadership skills, and ability to manage complex projects from conception to successful completion, consistently exceeding performance targets.
Professional Summary
Lacey Gabriel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led 'Project Innovate' Go-to-Market Strategy
Spearheaded the go-to-market strategy for a flagship SaaS product, resulting in a 150% increase in qualified leads and a 30% growth in market share within the first year post-launch.
Digital Transformation Initiative
Championed and implemented a company-wide digital marketing transformation, which included adopting new martech tools and revamping online content strategy, leading to a 40% improvement in online engagement metrics.
Brand Revitalization Award
Received the 'Marketer of the Year' internal award for successfully leading a brand revitalization project that significantly improved brand perception and customer loyalty scores.
Content Strategy Overhaul
Overhauled the content strategy for a key product line, focusing on SEO optimization and value-driven content, which resulted in a 70% increase in organic search traffic and a 25% rise in conversion rates from content.
Educational Background
Communication and Media Studies
University of Maryland Global Campus - Year 2012
Business/Corporate Communications
Frederick Community College - Year 2010
Associate of Arts (A.A.), accounting
Hagerstown Community College - Year 2006
Diploma, High School/Secondary Diplomas and Certificates
Boonsboro High School - Year 2003
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Company Overview
Seacoast BankSeacoast Bank is one of the largest community banks headquartered in Florida, offering a full range of personal and business banking products and services. They focus on providing convenient banking solutions, including online and mobile banking, alongside traditional branch services. Seacoast Bank emphasizes strong community involvement and customer-focused financial solutions, including checking and savings accounts, loans, mortgages, wealth management, and commercial banking services tailored to Florida residents and businesses.
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