Kylie De Croos
San Luis Obispo, California,United States
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Kylie De Croos is a dynamic and results-oriented Senior Digital Strategist with over 12 years of experience in transforming businesses through innovative marketing campaigns and technology adoption. Based in Melbourne, Australia, she possesses a strong track record of developing and executing comprehensive digital strategies that drive brand growth, enhance customer engagement, and deliver measurable ROI. Kylie is adept at leveraging data analytics, market research, and emerging digital trends to identify opportunities and create impactful online experiences. Her expertise spans across SEO/SEM, content marketing, social media strategy, e-commerce optimization, and leading cross-functional teams to achieve ambitious business objectives. She is passionate about mentoring upcoming talent and fostering a culture of continuous learning and innovation within her teams.
Professional Summary
Kylie De Croos's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Award-Winning National Digital Campaign Lead
Spearheaded a national digital marketing campaign for a major retail client that resulted in a 40% increase in online sales and a 25% growth in brand engagement, earning the 'Digital Excellence Award 2022' from the Australian Marketing Institute.
E-commerce Platform Revitalization
Led the strategic overhaul and relaunch of an underperforming e-commerce platform, improving user experience, conversion rates by 30%, and average order value by 15% within six months.
Keynote Speaker at Digital Summit APAC
Invited as a keynote speaker at the Digital Summit APAC 2023, where she presented on 'The Future of AI in Personalised Customer Journeys', sharing insights with over 500 industry professionals.
Development of Internal Digital Skills Program
Designed and implemented an internal digital skills development program for a team of 20+ marketing professionals, significantly enhancing team capabilities and reducing reliance on external agencies.
Educational Background
Bachelor of Business Administration - BBA, Business Administration and Management, General
California Polytechnic State University-San Luis Obispo - Year 2022
Mountain House High School - Year 2018
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Company Overview
California Polytechnic State University-San Luis ObispoCalifornia Polytechnic State University, San Luis Obispo (Cal Poly) is a nationally ranked, four-year, comprehensive public university located in San Luis Obispo, California. It is one of two polytechnics in the California State University system. The university is renowned for its 'Learn by Doing' philosophy, emphasizing hands-on experience, project-based learning, and career-focused education across its six colleges: Agriculture, Food and Environmental Sciences; Architecture and Environmental Design; Engineering; Liberal Arts; Orfalea College of Business; and Science and Mathematics. Cal Poly consistently ranks high for its undergraduate programs, particularly in engineering, architecture, agriculture, and business, preparing students to be innovative leaders and problem-solvers in their respective fields.
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