Kelly Calderone
,United States
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Kelly Calderone is a dynamic and results-oriented leader with over 15 years of experience in digital marketing, product strategy, and brand development. She possesses a strong track record of driving growth for B2B and B2C companies by leveraging data-driven insights to create compelling customer experiences and innovative marketing campaigns. Kelly is adept at leading cross-functional teams, managing complex projects from ideation to execution, and translating market trends into actionable business strategies. She is passionate about a customer-first approach and building products that resonate deeply with their target audience. Kelly is known for her strategic mindset, exceptional communication skills, and her ability to foster collaborative and high-performing team environments.
Professional Summary
Kelly Calderone's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled Digital Ad Spend by 300% while Maintaining ROAS
Successfully optimized and scaled digital advertising campaigns across multiple platforms (Google, LinkedIn, Facebook), resulting in a 300% increase in qualified leads while maintaining a consistent Return on Ad Spend (ROAS) of 4:1 over an 18-month period.
Led Launch of Award-Winning SaaS Product
Directed the go-to-market strategy and launch for a new SaaS product, achieving 10,000 sign-ups within the first 6 months and securing the 'Innovator of the Year' award from TechCrunch Disrupt.
Increased Organic Traffic by 150%
Developed and executed a comprehensive SEO and content marketing strategy that led to a 150% increase in organic website traffic and a 70% improvement in keyword rankings for core business terms within one year.
Built and Mentored High-Performing Marketing Team
Recruited, trained, and mentored a team of 12 marketing professionals, fostering a culture of continuous learning and collaboration, leading to a 25% increase in team productivity and significantly reduced employee turnover.
Educational Background
Certificate , Web Development, HTML, Adobe Dreamweaver, Adobe Photoshop
University of South Alabama - Year 2009
Mass Communication/Media Studies
University of South Alabama
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Company Overview
Simpli.fiSimpli.fi is an advertising automation platform that enables advertisers and agencies to execute and optimize targeted programmatic advertising campaigns across various digital channels, including Connected TV (CTV), Over-The-Top (OTT) video, mobile, display, and social media. They specialize in localized campaigns, utilizing unstructured data to reach specific audiences at a granular level, thereby improving ad relevance and performance for businesses of all sizes. Their platform offers tools for audience targeting, bid management, and real-time reporting, aiming to simplify the complexities of programmatic advertising for their clients.
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